If you are in the business of delivering value to consumers through products and services, you cannot think about marketing without considering consumers, who must always be first and foremost in your mind.
However, formulating and executing consumer-centric marketing plans, and ensuring that these plans are understood throughout the organization, is a difficult challenge for many people.<\/p>\n\n\n\n
With the Marketing Re:Design Series, we will work with your company to improve the persuasiveness of your marketing plans and help you make decisions with confidence.
If any of the following apply to you, feel free to contact us:<\/p>\n\n\n\n
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No matter how much you think about and try to come up with new product ideas and marketing strategies, you always end up falling into the same old patterns.<\/li>\n\n\n\n
You make a sales plan every year, but deep down you wonder, \u201cAm I doing this the right way?\u201d<\/li>\n\n\n\n
You want to implement consumer-centric marketing, but you don\u2019t know where to start.<\/li>\n<\/ul>\n\n\n\n
Characteristics of Marketing Re:Design Series<\/h2>\n\n\n\n
The subject is the consumer<\/h3>\n\n\n\n
Consumers\u2019 perceptions change as they are exposed to all kinds of information, and these changes lead to behavior such as making purchases. In other words, capturing changes in consumers\u2019 perceptions and behavior is essential for driving business. To build a marketing plan that is persuasive, you need an approach that focuses on consumers rather than on your company\u2019s activities or products.<\/p>\n\n\n\n
Application of widely-known marketing frameworks<\/h3>\n\n\n\n
Marketing Re:Design Series offers solutions based on general marketing frameworks such as STP and the 4Ps. Since the frameworks are widely accessible, it is easier for everyone in the company to come to a shared understanding and make decisions smoothly and confidently.<\/p>\n\n\n\n
Finding value for consumers through discussion<\/h3>\n\n\n\n
Rather than simply providing consumer data, we give you materials that can be used directly in your company’s internal discussions, which form the basis of discussions between the client and INTAGE for sharing insights and finding value for consumers. For overseas projects, discussions will be held with local researchers who are familiar with local consumers.<\/p>\n\n\n\n
A wide range of solutions<\/h3>\n\n\n\n
We have solutions for each stage of the marketing process.<\/p>\n\n\n\n<\/figure>\n\n\n\n
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