{"id":5488,"date":"2025-03-26T15:47:34","date_gmt":"2025-03-26T06:47:34","guid":{"rendered":"https:\/\/www.intage.co.jp\/english\/?post_type=services&p=5488"},"modified":"2025-08-22T10:17:02","modified_gmt":"2025-08-22T01:17:02","slug":"subpanel","status":"publish","type":"services","link":"https:\/\/www.intage.co.jp\/english\/what-we-can-do\/service\/marketing-research\/subpanel\/","title":{"rendered":"Sub-panels in Japan"},"content":{"rendered":"\n
Service Outline<\/h2>\n\n\n\n
In addition to basic demographic information such as gender, age, place of residence, and family composition, INTAGE also has survey panel information on 12 specific themes, such as recent life events (marriage, moving house, etc.), purchases, and cars owned, available as sub-panels. As the number of panelists who meet the criteria for each theme can be ascertained, surveys can be conducted efficiently and accurately by focusing on a specific target. (Sub-panels are included in the basic fee for online research.)<\/p>\n\n\n\n
Characteristics of Sub-panels<\/h2>\n\n\n\n
Efficient survey targeting based on a wide range of theme-based attribute information<\/h3>\n\n\n\n
In response to your request, we can provide you with target consumer incidence numbers based on our already-acquired panelist attribute information and sub-panels, so research can be conducted efficiently and quickly on a specific target with no need for a preliminary survey.<\/p>\n\n\n\n
Even rare target segments can be reached<\/h3>\n\n\n\n
Since the sub-panels are categorized by detailed themes and taken from the industry\u2019s largest Mighty Monitor, we can conduct surveys in regions where it is difficult to secure respondents or under conditions with a low incidence rate.<\/p>\n\n\n\n
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Sub-panel Details (12 Themes)<\/h2>\n\n\n\n
Current status panel (Events in past 3 months)<\/h3>\n\n\n\n
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The survey asks about events in the past three months, products\/services purchased\/subscribed to, and plans for the next three months. (Conducted in July 2025)<\/p>\n\n\n\n
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No. of respondents: Approx. 730,000 people<\/li>\n\n\n\n
Survey items: \u30fbEvents from April to June 2025 \u30fbProducts\/services purchased\/subscribed to between April to June 2025 \u30fbHome appliances purchased between April to June 2025 \u30fbPlans for July to September 2025 \u30fbPurchase\/subscription plans for July to September 2025 \u30fbHome appliance purchase plans for July to September 2025 \u30fbItems used on a regular basis \u30fbPlans to buy a home in the future<\/li>\n<\/ul>\n\n\n\n
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Communications panel<\/h3>\n\n\n\n
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The survey asks about mobile phone carrier, main model used, and features and services used. (Conducted in April 2025)<\/p>\n\n\n\n
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No. of respondents: Approx. 220,000 people<\/li>\n\n\n\n
Survey items: \u30fbCurrent mainly-used mobile phone: Handset type \u30fbCurrent mainly-used mobile phone: Mobile phone company (carrier) \u30fbCurrent mainly-used smartphone: OS \u30fbCurrent mainly-used smartphone: Brand\/Manufacturer<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
Diseases and symptoms panel<\/h3>\n\n\n\n
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The survey asks about symptoms experienced or treated in the past year and illnesses currently being treated for. (Conducted in August 2024)<\/p>\n\n\n\n
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No. of respondents: Approx. 700,000 people<\/li>\n\n\n\n
Survey items: \u30fbSymptoms dealt with in some way in the past year \u30fbSymptoms experienced in the past year \u30fbIllnesses for which medication was received from a doctor in the past year \u30fbIllnesses currently receiving medical treatment for \u30fbIllnesses that household members have been treated for in the past year \u30fbIllnesses that are still causing problems in daily life even after treatment in the past year<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
Nursing care panel<\/h3>\n\n\n\n
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The survey asks about whether or not there are any family members in need of nursing care, their relationship to the respondent, and who is in charge of providing care. (Conducted in June 2025)<\/p>\n\n\n\n
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No. of respondents: Approx. 720,000 people<\/li>\n\n\n\n
Survey items: \u30fbWhether or not there are any family members in need of nursing care \u30fbRelationship of family members in need of nursing care \u30fbMain caregiver<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
Medical and wellness panel<\/h3>\n\n\n\n
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Panelists in medical and welfare-related professions are asked about job details, the number of hospital beds, medical departments, etc. (Conducted in June 2024)<\/p>\n\n\n\n
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No. of respondents: Approx. 50,000 people<\/li>\n\n\n\n
Survey items: \u30fbOccupation and place of work \u30fbNo. of hospital beds at place of work, main area (department) of treatment (doctors) \/ care (nurses) \u30fbQualifications held (nurses) \u30fbInvolvement in dispensing and OTC sales, no. of prescriptions handled (pharmacists) \u30fbTotal number of pharmacies at place of work<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
Train line (Keihin\/Keihanshin) panel<\/h3>\n\n\n\n
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The survey asks about the names of the nearest station and railway companies that are usually used for home, work, and school. (Conducted in November 2024)<\/p>\n\n\n\n
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No. of respondents: Approx. 360,000 people (Keihin: Approx. 230,000 people \/ Keihanshin: Approx. 120,000 people)<\/li>\n\n\n\n
Survey items: \u30fbTrain station and line nearest to home \u30fbTrain station and line nearest to workplace\/school<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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Housing panel<\/h3>\n\n\n\n
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The survey asks about residence type, length of residence, experience of buying a house, plans to buy a house, plans for home renovations, etc. (Conducted in October 2024)<\/p>\n\n\n\n
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No. of respondents: Approx. 800,000 people<\/li>\n\n\n\n
Survey items: \u30fbExperience of buying a house \u30fbCurrent type of residence \u30fbNo. of years living in current residence \u30fbPlans to buy a house in the future \u30fbType of residence considering buying \u30fbPlans to renovate home in the future \u30fbPlans to renovate home in the next six months<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
Pet (dog\/cat) panel<\/h3>\n\n\n\n
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The survey asks about current dogs\/cats in the household, including their age, food, the person who chooses their pet food, and the place of purchase. (Conducted in June 2025)<\/p>\n\n\n\n
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No. of respondents: Approx. 720,000 people<\/li>\n\n\n\n
Survey items: \u30fbDogs and cats in household \u30fbAges of dogs\/cats \u30fbFood usually given \u30fbDog food\/cat food brand selector and place of purchase<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
Businessperson panel<\/h3>\n\n\n\n
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The survey asks about occupation, grade (students only), role at work, sales, and number of employees. (Conducted in May 2025)<\/p>\n\n\n\n
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No. of respondents: Approx. 710,000 people<\/li>\n\n\n\n
Survey items: \u30fbOccupation\/grade (students) \u30fbIndustry \u30fbType of work \u30fbJob title \u30fbRole\/involvement\/decision-making authority at work \u30fbMarketing budget\/advertising media used at work \u30fbNo. of employees \u30fbAnnual sales \u30fbStock market status \u30fbNo. of job changes\/Intention to change jobs<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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Lifestyle panel<\/h3>\n\n\n\n
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The survey asks about the current housing status and experience with home renovations, use of videos and social media, and home appliances owned. (Conducted in November 2024)<\/p>\n\n\n\n
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No. of respondents: Approx. 740,000 people<\/li>\n\n\n\n
Survey items: \u30fbCurrent type of residence \u30fbSize of current residence \u30fbInvolvement in selection of contractor and design when purchasing home \u30fbAreas of home that have been renovated \u30fbTime of most recent renovation \u30fbInvolvement in selection of contractor and design when conducting most recent renovation \u30fbAreas of home intending to renovate in the future \u30fbTime of planned renovation \u30fbUsage of social media and video services \u30fbOwned kitchen and beauty appliances \u30fbOwned cameras<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
Auto panel<\/h3>\n\n\n\n
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The survey asks about cars owned by the household, including the time of purchase, manufacturer, model name, body type, etc. (Conducted in October 2024)<\/p>\n\n\n\n
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No. of respondents: Approx. 700,000 people<\/li>\n\n\n\n
Survey items: \uff1cMarket trend survey (approx. 700,000 people)\uff1e \u30fbInformation on current vehicle \u30fbInformation on next intended purchase \u30fbConsideration status and behavior