generationz Articles

June 27, 2023

Thinking about “Japanese Sustainability”: What are the Environmentally and Socially Conscious Actions of People Living in Japan?
September 20, 2022

Real-Life Reporting on Gen Z and Gen Alpha for Understanding the Tech-Native Consumers of the Future ：Anatomy of Social Media Usage by Gen Z

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October 5, 2026

[Updated monthly] How Japanese People spend their MONEY
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
July 18, 2023

How Breakfast in the Reiwa Era Reveals Changing Consumer Attitudes toward Food
September 13, 2024

What are the bottlenecks to ethical consumption behavior and how can this be effectively resolved? Considerations regarding the spread of ethical consumption from a consumer segmentation perspective 2