Our Local Presence and Expertise: USA
Our experienced researchers, whose strengths lie in automobiles and FMCGs, can help you understand the needs of consumers in the world’s largest market, with the world's largest GDP and third largest population.
5 Trends in the United States
1．Cutting-edge IT industry
The leading big tech companies and tech start-ups centered in Silicon Valley are driving the global IT industry and the use of the internet and social media.
2．The world’s largest automobile market
With the world’s largest automotive market, 2024 saw steady vehicle sales. Although EVs are widely adopted in major cities, sales growth slowed this year, while hybrid vehicles outpaced EVs in sales.
3．Entertainment trendsetter
The United States has long been a leader in the global entertainment industry, particularly in film, sports, and music. In recent years, competition in the subscription service market has also become fierce.
4．Center of youth culture
Americans are trendsetters for millennials, Gen Z, and youth culture around the world. Movies and music significantly influence young people’s lifestyles and fashion. With the rise of social media, these trends now reach youth worldwide in an instant.
5．Interest in Japanese culture
Interest in Japanese culture is increasing through anime, games, Japanese food, and travel. In 2024, the number of visitors to Japan reached an all-time high. As the Japan-U.S. Tourism Exchange Year, 2024 saw numerous events and promotions, fostering active travel and cultural exchange.
INTAGE’s Strengths in the American Market
Research network covering 100 cities in the United States
Making use of the extensive network we have built up over the years, INTAGE can conduct research in 100 cities across the United States. In addition, in major cities we can recruit owners of rare models for car clinics, carry out in-home use tests of FMCG products, and conduct CLTs.
In-house car clinic venue
Car clinic surveys, which involve displaying and evaluating pre-market and prototype vehicles, are an essential research method in the automotive industry. INTAGE USA has a strong focus on automotive research and operates its own venue for conducting these surveys.
Research methods incorporating the latest technology
Our wide range of research services include behavior observation using GoPro cameras as well as online interviews and ethnography.
Based in Los Angeles
We have an office in Los Angeles, the largest car market in the United States and a rapidly growing market for many other industries.
One-stop service for North America and other regions
We can provide one-stop service for research not only in the United States but also in Canada, Central and South America, and Europe.
Notable Projects
- Research for evaluating prototype automobile designs at our large-scale product studio
- Car test drive surveys via closed circuit rental
- Interview surveys with purchasers of new electric vehicles
- Pre-launch product evaluation surveys with sample tasting of drinks and food products
Columns and Reports on the American Market
INTAGE’s Global Market Surfer is a business information website that provides information on markets around the world, with free columns and reports on local residents.
*Membership registration (free) is required to download reports.
*A fee is required for some content.
Profile of Local Affiliate
| Name | INTAGE USA Inc. |
|---|---|
| Year established | 2017 |
| Representative | Masashi Sunazuka |
|
Location |
Los Angeles |
|
Website |
https://www.intage.co.jp/usa/ |