Our Local Presence and Expertise: VIETNAM
Our expert researchers and fieldworkers provide support for market research throughout Vietnam and in the two culturally distinctive major cities of the north and south.
5 Trends in Vietnam
1．Population bonus
The population surpassed 100 million in 2023. The average age is 33, and the working-age population is 52.4 million.
2．Growing middle and affluent classes
With economic growth of 5% in 2023 and per capita GDP of over USD 4,000, the middle and affluent classes are steadily growing.
3．Two culturally distinctive major cities
Due to differences in climate and history, Hanoi and Ho Chi Minh City, the two major cities in the north and south of this long, narrow country, differ in terms of consumer temperament and consumption habits.
4．Traditional trade
While modern trade is developing, traditional trade channels such as open-air markets and “mom-and-pop” shops still account for around 70% of retail sales.
5．Digital transformation and the growth of E-commerce
79% of the population are internet users, and 97% of these users own a smartphone. With usage of online shops through smartphone apps becoming more and more common, EC sales, which saw a year-on-year increase of 25% in 2023, are continuing to grow.
INTAGE’s Strengths in the Vietnamese Market
High-quality data aligned with international standards
As the first research company in Vietnam to be certified under ISO 20252*, we conduct operations to high quality standards.
International certification standard for the research industry issued by the British Standards Institute (BSI).
Highly specialized researchers and experienced research team
In addition to researchers with high-level research skills and a wide range of experience, we have a number of mid-level managers with over 10 years of marketing and research experience. Leveraging our extensive experience and expertise, we can help global companies understand the Vietnamese market.
One of the largest research companies in Vietnam
As one of Vietnam’s leading research companies, with 2 Japanese and 140 full-time staff members, we carry out around 500 projects a year.
Expert fieldwork team delivering top-tier quality
With over 800 professionally trained fieldworkers deployed throughout Vietnam, we can also conduct surveys in rural areas. We are particularly well regarded for the quality of our door-to-door surveys and central location tests.
Notable Projects
- Concept, prototype, and price acceptance surveys for the local development and launch of a new product by a food manufacturer
- Assessment of a household goods manufacturer’s distribution and promotional execution in traditional trade
- In-home usage tests of existing and new products for a household goods manufacturer
- Quantitative and qualitative research on users to develop brand communication for durable consumer goods
Columns and Reports on the Vietnamese Market
INTAGE’s Global Market Surfer is a business information website that provides information on markets around the world, with free columns and reports on local residents.
*Membership registration (free) is required to download reports.
*A fee is required for some content.
Profile of Local Affiliate
| Name | INTAGE VIETNAM LIMITED LIABILITY COMPANY |
|---|---|
| Year established | 2011 |
| Representative | Nguyen Hong Xuan Linh |
|
Location |
Ho Chi Minh City (head office), Hanoi |
|
Website |
https://intage.com.vn/ |