INTAGE Completes Server-to-Server Integration With Amazon Ads Starts providing solutions to measure advertising effectiveness such as purchase analysis

INTAGE Inc. (Head office: Chiyoda-ku, Tokyo; President: Ayumi Higaki; hereinafter “INTAGE”), as an Amazon Ads Certified Partner, has completed Server-to-Server (S2S) integration with Amazon Ads. Through this integration, INTAGE has moved from the traditional tag-based measurement method to a more secure and accurate measurement method for server-to-server communication. This shift enables measurement of advertising effectiveness not only on the web but also on apps and connected TVs, providing more sophisticated support system for corporate marketing activities.

What is Server-to-Server (S2S) Integration?

Under this system, servers exchange data directly. The system allows to obtain accurate data in real time without using a browser and to measure the effectiveness of advertising efficiently. Furthermore, since it does not rely on cookies, it is suitable for privacy protection with a measurement technology supporting cookie-less browsing.

Overview of the Solution Now Available

INTAGE will release the following advertising effectiveness measurement service as the first phase of the solutions utilizing the S2S integration.

• Offline Sales Impact Survey
Using own SCI® (Nationwide Consumer Panel Survey), INTAGE will analyze in detail the impact on offline purchasing behavior of consumers who have been exposed to advertisements. This enables to quantitatively visualize advertising effects and accurately evaluate the effectiveness of advertising strategy.

Solutions to be Offered

・ Brand lift survey
INTAGE surveys the behavioral attitude changes (brand awareness, favorability, purchase intent, etc.) of consumers exposed to Amazon Ads through a questionnaire, and analyze the impact of the advertisement on the brand.

・ Cross-media effect measurement
Using own i-SSP® (INTAGE Single Source Panel®), INTAGE analyzes the cross-media strategy effect of Amazon Ads and TVCM. This system visualizes the advertising effects on consumers who come into contact with advertisements individually or through multiple channels, and contributes to the optimization of cross-media strategies.


INTAGE will continue to provide cutting-edge technologies and solutions to help companies solve their marketing challenges and support their advertising activities.

© 2025 Amazon.com, Inc. and its affiliates. All rights reserved. Unauthorized reproduction or redistribution is strictly prohibited. Amazon, Amazon.co.jp, Amazon Ads, and all related trademarks are trademarks of Amazon.com, Inc. or its affiliates.