Our Local Presence and Expertise: INDIA
Our multicultural team delivers insights into the diverse lifestyles of Indian people.
4 Trends in India
1．Continuing demographic bonus
India overtook China to become the world’s most populous country in 2023, and the working-age population ratio will remain high in 2050. Demand for foreign brands, restaurants, and travel is increasing, and more and more brands are differentiating themselves through added-value features such as health benefits.
2．Fifth largest GDP in the world
India is expected to have the 3rd largest GDP in the world by 2028. It has already overtaken Japan to become the world’s 3rd largest car market, and government policies are driving EV market growth.
3．Diversity
India has a diverse range of religions, languages, diets and climates. As the GDP of an Indian state can be comparable to that of a small Southeast Asian nation, businesses may find it strategic to develop a regional market before expanding further.
4． Digital transformation-driven changes in lifestyle
Q (quick) commerce is rapidly growing in urban areas. Customers can order products via an app and have them delivered to their door in 10 minutes. The range of products available has expanded to include everything from food to personal care products and small home appliances.
INTAGE’s Strengths in the Indian Market
Japan-level superior quality control
If a market is tough to navigate, so is gathering the right insights. Our experienced research professionals provide Japanese-level high quality services.
Fieldwork network covering the entire country
We can conduct fieldwork not only in urban areas such as Delhi and Mumbai, but in all parts of India.
Valuable insights
Our local researchers draw on their extensive experience and knowledge to deliver insights based on a deep understanding of consumers.
Notable Projects
- Automotive-related research
We have conducted a large number of usage and attitudes surveys on two-wheeled and four-wheeled vehicles and related industries for international brands. - Multi-Faceted Research for New Market Entry
Engaged in in-home visits, large-scale national surveys, and regulatory reviews to provide strategic insights for a successful market expansion.
Columns and Reports on the Indian Market
INTAGE’s Global Market Surfer is a business information website that provides information on markets around the world, with free columns and reports on local residents.
*Membership registration (free) is required to download reports.
*A fee is required for some content.
Profile of Local Affiliate
| Name | INTAGE INDIA Private Limited |
|---|---|
| Year established | 2012 |
| Representative | Sumito Ito |
|
Location |
New Delhi |
|
Website |
http://www.intage-india.com/ |