Our Local Presence and Expertise: INDONESIA
Experienced local researchers offer support for understanding the lives of people in Indonesia, where each island has its own distinct ethnic groups, languages, religions and cultures.
5 Trends in Indonesia
1．Fourth largest population in the world
Indonesia has the world’s fourth largest population, which is expected to reach 300 million by 2035.
2．Young people account for about half of the population
The population is predominantly young, with an average age of 29. The working-age population is expected to increase until 2055.
3．Steady economic development
Over the past 10 years, Indonesia has maintained economic growth of 5-6%, and stable development is expected to continue. The poverty rate is steadily declining while the middle class is expanding rapidly.
4．Diversification of consumption
As income levels rise, consumption patterns have become more diverse. Demand for essential items such as motorcycles is also increasing. There has also been growth in demand for electric vehicles and hybrid vehicles, and manufacturers are working to understand the changing local needs.
5．Japan-friendly national character
Many Indonesians have a positive impression of Japan, and Japanese cars and anime are popular. Japanese food is also very popular, and many Indonesians enjoy eating at Japanese restaurants. Indonesia can be described as a friendly environment for Japanese companies looking to expand into the market.
INTAGE’s Strengths in the Indonesian Market
Experienced local researchers
In Indonesia, ethnic groups, languages, religions, and cultures differ from island to island. INTAGE INDONESIA has an extensive team of experienced local researchers who can draw on their experience and knowledge to help Japanese companies understand the Indonesian market.
Wide range of INTAGE Group solutions on offer
INTAGE INDONESIA can provide a variety of research solutions from INTAGE and other companies in the INTAGE Group, such as “i-Shelf”, an online shelf test that simulates display shelves in stores, and “i-Mesh”, which allows you to obtain consumers’ intuitive reactions when evaluating packages or creatives.
High-quality fieldwork team
More than 600 interviewers for quantitative research and four moderators for qualitative research conduct fieldwork operations in accordance with high quality standards.
Survey panel of 2 million people covering all of Indonesia
Asian Panel is one of the largest survey panels in Asia, with over 15 million registered users in 12 major Asian countries, and in Indonesia alone, there are 2 million panelists across the country. Moreover, since the panel uses smartphones, consumers can be reached quickly.
Learn more about “Asian Panel”
Notable Projects
- Assessed consumer receptiveness to new model designs for a international car manufacturer through car clinics.
- Evaluated consumer acceptance of new food products for food manufacturer via central location tests (CLTs) with taste trials.
- Gathered insights on potential product improvements for a consumer goods manufacturer through home use tests (HUTs).
Columns and Reports on the Indonesian Market
INTAGE’s Global Market Surfer is a business information website that provides information on markets around the world, with free columns and reports on local residents.
*Membership registration (free) is required to download reports.
*A fee is required for some content.
Profile of Local Affiliate
| Name | PT. INTAGE INDONESIA |
|---|---|
| Year established | 2013 |
| Representative | Takenori Iwasaki |
|
Location |
Jakarta |
|
Website |
https://www.intage-indonesia.com/ |