Our Local Presence and Expertise: SINGAPORE

5 Trends in Singapore

1．Birth of a new leader

Lawrence Wong was inaugurated as prime minister in 2024, the first new prime minster in 20 years.

2．World’s second-highest GDP per capita

Singapore’s GDP per capita has increased steadily, rising to no. 2 in the world in 2022.

3．Shifting lifestyles

There is a growing shift towards healthier and more ethical lifestyles and consumption habits, such as eating well-balanced meals, exercising, and paying attention to products that have a low environmental impact.

4．Digital transformation

New technologies are quickly adopted in Singapore. Digital payments and mobile banking are the norm, and AI-driven services like chatbots are seeing rapid growth.

5．Online marketing

With minimal TV consumption, Singaporeans are increasingly engaged with social media and online marketing. Influencer and social media-driven campaigns are particularly popular among the younger crowd.

INTAGE’s Strengths in the Singaporean Market

Project management skills cultivated through extensive research experience

We are involved in numerous and various research every year and provide project management that is tailored to each issue and each company.

Extensive experiences in new product development research for global companies

Our researchers, who have extensive experience conducting in-home use tests, door-to-door surveys, focus groups, and a variety of other research services, are here to support your research needs.

Valuable insights

While staying on top of market trends that continue to evolve at a rapid pace, we deliver insights based on a deep understanding of the highly diverse local population.

Notable Projects

• Carried out mystery shopping for customers in the local financial, insurance and automotive industries, and evaluated compliance checks and services
• Organized expert interviews and in-store surveys to help understand the distribution of perishables in Singapore
• Arranged interviews with influencers for a food company
• Furthermore, we have led numerous group interviews, 1-on-1 interviews, and CLTs.

Columns and Reports on the Singaporean Market

INTAGE’s Global Market Surfer is a business information website that provides information on markets around the world, with free columns and reports on local residents.
*Membership registration (free) is required to download reports.
*A fee is required for some content.

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Profile of Local Affiliate

Name	INTAGE SINGAPORE PTE. LTD.
Year established	2013
Representative	Noe Suhara
Location	Singapore
Website	https://intage.sg/