Our Local Presence and Expertise: THAILAND
In Thailand, a hub for global business in southeast Asian market, we provide insights to help clients understand the expanding middle and affluent classes and the diversifying range of consumers.
5 trends in Thailand
1．Digital transformation and the growth of E-commerce
AI is driving digital transformation and EC is becoming an indispensable force in the retail industry.
2．Health and wellness
As society ages, there is a growing need for organic foods, vitamins, supplements, and wellness programs.
3．Sustainability and clean energy
Investment in renewable energy and electric vehicles is increasing due to government policies and growing consumer interest in environmentally friendly options.
4．New trends in consumer behavior
Younger generations, particularly Millennials (Gen Y) and Gen Z, are shaping consumer trends with a strong preference for personalized, experience-driven, and ethical products. These shared values are fostering a sense of community.
5．Changes in the tourism industry
The tourism industry is changing to meet the needs of new high-spending consumer groups, such as the senior travelers, solo travelers, and eco-travelers.
INTAGE’s Strengths in the Thai Market
Research team with over 30 years of experience
We provide tailor-made research services throughout Thailand to meet the needs of our clients.
Leveraging three decades of experience and expertise, we have continued to analyze the ever-changing and developing Thai market and consumers.
Multi-language support
With a multilingual team fluent in Japanese, English, and Thai, we provide strong market research support tailored to businesses operating in Thailand.
Extensive research network covering neighboring countries
Our services extend beyond Thailand to key markets in neighboring countries such as Malaysia and Cambodia, where we deliver research combined with diverse solutions.
Collection of high-quality data through online and offline methods
High-quality data collection is achieved through data obtained from over 800 researchers throughout Thailand and online panelists covering all cities with a full range of profile characteristics.
Leaders who are highly regarded both inside and outside the industry
The INTAGE Thailand management team is actively involved in social activities such as university lectures for the social development of the country as a whole, and they have established themselves as leaders in consumer insight research.
Notable Projects
- Research on the Senior “Silver” Market
In order to provide basic information necessary for planning marketing strategies in response to an aging society, we conducted and shared the results of a survey on the segmentation of seniors in Thailand. - Research on EVs
We conducted an independent research project on the rapidly expanding Chinese-made EV market, and provided insights via webinar into how Japanese automakers should respond to this. - Research on Top 5 Trends in Thailand
At an open seminar, we presented information on changing market trends in Thailand, along with the findings of our independent survey on consumer behavior and preferences.
Columns and Reports on the Thai Market
INTAGE’s Global Market Surfer is a business information website that provides information on markets around the world, with free columns and reports on local residents.
*Membership registration (free) is required to download reports.
*A fee is required for some content.
Profile of Local Affiliate
| Name | INTAGE（Thailand）Co., Ltd. |
|---|---|
| Year established | 2008 |
| Representative | Palasai Sookthis |
|
Location |
Bangkok |
|
Website |
https://www.intage-thailand.com/ |