GenZ Articles

November 8, 2024

“Time performance” consciousness is not limited just to Gen Z: Two types of behavior and the drivers behind them
October 9, 2024

Young people’s “respect for diversity” and the new alcohol landscape

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October 5, 2026

[Updated monthly] How Japanese People spend their MONEY
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
July 18, 2023

How Breakfast in the Reiwa Era Reveals Changing Consumer Attitudes toward Food
September 13, 2024

What are the bottlenecks to ethical consumption behavior and how can this be effectively resolved? Considerations regarding the spread of ethical consumption from a consumer segmentation perspective 2