PackagingEvaluation Articles

March 7, 2017

“Concept P or Concept Q?”—Is that all that should be measured?～The Pitfalls of Package Testing～

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October 5, 2026

[Updated monthly] How Japanese People spend their MONEY
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
July 18, 2023

How Breakfast in the Reiwa Era Reveals Changing Consumer Attitudes toward Food
September 13, 2024

What are the bottlenecks to ethical consumption behavior and how can this be effectively resolved? Considerations regarding the spread of ethical consumption from a consumer segmentation perspective 2