senior Articles

April 5, 2024

Trends interpreted from a cohort analysis of 400 measures on men and women’s lifestyles and values
February 27, 2024

Digital media and seniors – our times illuminated by media logs
January 31, 2023

Married men’s housework engagement and outlooks – how do young and retired men differ in their perceptions of household chores?

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October 5, 2026

[Updated monthly] How Japanese People spend their MONEY
May 7, 2024

How Far has User Adoption Spread in the Booming Korean Cosmetics Market?
February 25, 2025

Men’s Beauty in 2024: What’s Trending?　　　　　　Is Men’s Skincare Acceptable or Unacceptable?
July 18, 2023

How Breakfast in the Reiwa Era Reveals Changing Consumer Attitudes toward Food
September 13, 2024

What are the bottlenecks to ethical consumption behavior and how can this be effectively resolved? Considerations regarding the spread of ethical consumption from a consumer segmentation perspective 2