Why INTAGE

INTAGE was founded in 1960 and has continued to grow for over half a century.

Today, as part of the INTAGE Group, we are the No. 1 marketing research and insights company in Asia*, providing marketing solutions on a global scale. We support over 5,000 clients across more than 65 industries through our network of offices in nine countries.

INTAGE possesses the de facto standard data in Japan, including "SCI®" data shopping data from over 70,000 individuals nationwide and "SRI+®" retail sales data from approximately 6,000 stores. Additionally, we maintain one of Japan's largest consumer panels, with nearly 3 million participants, and a panel of approximately 15 million across Asia.

With our extensive data and exceptional analytical capabilities, INTAGE is a valued partner in driving successful marketing strategies for our clients.

*Source: "ESOMAR's Global Top-50 Insights Companies 2024" (based on Group consolidated sales)

INTAGE's Achievements

Industry position: No.1 in Asia

*Source: "ESOMAR's Global Top-50 Insights Companies 2024" (based on Group consolidated sales)

Sales trends: 31st consecutive year of sales increase

*Consolidated group sales for the fiscal year ending June 30, 2024.

Number of trading companies: 5000 or more
Number of trading industry: 65 or more

INTAGE's Data Offerings

Largest data holdings
in the industry

Consumer Daily Shopping Data

Consumer Daily Shopping Data

53,600 panelists

Nationwide shopping data for men and women aged 15-79. It is the de facto standard data in the industry, showing who purchased what, when, where, what, how many, and at what price.

Retail Sales Data

Retail Sales Data

6,000 Stores

Sales data from major retailers nationwide. It is the de facto standard data in the industry, showing when, where, what, and how much was sold.

Survey panelists in Japan

Survey panelists in Japan

3.40 mil. panelists

The largest and highest quality survey panelists in the industry, and the only one in Japan certified to international standards for panel quality control. Extensive coverage and detailed profiling items allow us to handle surveys in difficult areas and conditions.

Survey panelists in Asia

Survey panelists in Asia

15 mil. panelists

One of the largest survey monitors in Asia with operations in 12 major Asian countries. Extensive coverage and detailed profiling items make it versatile enough for a wide variety of applications.

Stock data to understand consumers

Stock data to understand consumers

15,000 items

We have approximately 15,000 items of stock data on consumers’ consumption history, media contacts, attitudes, and values. We also provide reports that integrate and highlight these data to understand the target image from multiple perspectives.

Information contact log x Behavioral and awareness data

Information contact log x Behavioral and awareness data

25,000 panelists

The largest cross-media single-source panel in Japan that collects media contacts (PC, mobile, TV, etc.) and purchasing behaviors from the same person. It shows the relationship between information contacts and behaviors/awareness.

Location Log Data

Location Log Data

87 mil. panelists

Population estimation data created based on DOCOMO base station data. It shows when and what kind of people went from where to where and how much they traveled, and supports the creation of plans based on the real everyday activities of consumers.

Automotives

Automotives

3.1 mil. panelists

Communication

Communication

200,000 panelists

Banking and Securities

Banking and Securities

700,000 panelists

Life and non-life insurance

Life and non-life insurance

700,000 panelists

Businesspersons

Businesspersons

910,000 panelists

Information along railway line

Information along railway line

360,000 panelists

Housing

Housing

800,000 panelists

Pets

Pets

800,000 panelists

Animation and Games

Animation and Games

300,000 panelists

Care

Care

800,000 panelists

Contact us

For inquiries about INTAGE's products, services, and various types of surveys,
Please use the Inquiry Form to contact us for information on INTAGE's products,
services, and surveys, or to request materials or a quote.