Strengths of INTAGE
Track record of INTAGE
Position in the industry
1st in Japan
* Source:AMA (INTAGE Group's consolidated net sales based)
Over the last 25quarters
* INTAGE Group's consolidated net sales based
Number of clients
Over 5,000 companies
Over 65 industries
Established in 1960
Focused on the trends of a rapidly developing consumer society,
INTAGE was born in 1960 as a pioneer marketing research company.
Four powers of INTAGE
Understanding of Consumers
INTAGE has a power to grasp every aspect of consumers. By offering data, research, platforms which enable us to have 360-degree understanding of consumers in terms of purchase of products, use of services, exposure to media, behaviors, and feelings, we offer wide range of in-depth consumer insights.
We have the capacity to enhance the value of the data held by our clients. By taking advantage of wealth of data held by our company and the knowhow of information processing, we convert the big data into data that are useful for marketing.
INTAGE has the capacity to support all phases of the marketing PDCA cycle from identifying challenges to providing solutions. We provide support not only in areas of research and data analysis, but also in areas where you are trying to realize the happiness of consumers.
Connecting Different Industries
from a Neutral Position
INTAGE is able to represent the "consumers's voice" from a neutral position and connect our clients from different industries. By providing common indexes across different industries, we create a valuable "flow of information" and contribute to the development of industry as a whole.
Nationwide shopping data of men and women aged 15-79. You can see who bought what, when, where, how many and at what price.
Nationwide sales data of major retail stores. You can find out what was sold, when, where, and at what price.
It's even possible to carry out analysis in areas where it's difficult to ensure enough samples or an analysis of low appearance ratio items. You can obtain a lot of data in just a short period of time.
Data which collects the level of media exposure to PC, mobile, and TV as well as the purchasing situation of the same person. This enables you to understand the relationship between media exposure and consumer behavior/consciousness.
Smart TV viewing log data collected from TVs (720,000 sets) and video recording devices (630,000 sets) connected to the website. Enables you to see the ad exposure situation every 15 seconds and the switching on/off situation for every broadcast scene from terrestrial broadcasting as well as BS/CS (110°) for different cities, towns, and villages all over Japan.
We made consumers' lifestyles and concepts of values (health, food, information sensitivity, and shopping behavior) into data as attributes in terms of how they purchase/view consumer products (320,000 JAN) and websites (20,000 sites).
Statistical population information created based on the NTT Docomo mobile phone network. Enables you to understand what sort of people have moved, when, from where to where, and how far.
*1"Mobile Kukan Toukei" is a trademark of NTT DOCOMO, INC.
(*)NTT DOCOMO's "Mobile Kukan Toukei" services are only available to subscribers in Japan.
*2'Data estimation made by NTT DOCOMO as of Mar. 2017
Store information database covering approximately 1,300 chains/97,000 stores nationwide. It includes basic items such as location, telephone number, floor space, capacity of the parking area, and business hours; in addition, it also includes such additional items as the characteristics of the area and residents, grouped together based on the data of the trading area of the store.
INTAGE provides “Theme-by-theme panel” i.e. those attributes that are concerned with a range of themes such as automobiles,
financial products, nursing care, and recent events in the preceding three months.
It’s possible to conduct a survey of selected targets who have been picked out effectively and accurately.