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Strengths of INTAGE

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Our Track Record

  • Position in the industry

    1st in Asia
    * Source:“ESOMAR's Global Top-50 Insights Companies 2024”(based on Group consolidated sales)

  • Sales trend

    Over the last 31quarters
    continuous growth
    * Group consolidated sales for the year ended June 30, 2024.

  • Number of clients

    Over 5,000 companies

  • Client industries

    Over 65 industries

Established in 1960

Focused on the trends of a rapidly developing consumer society,
INTAGE was born in 1960 as a pioneer marketing research company.

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Cases of our initiatives with customers

List of sample initiatives

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Four powers of INTAGE

360-degree
Understanding of Consumers

INTAGE has a power to grasp every aspect of consumers. By offering data, research, platforms which enable us to have 360-degree understanding of consumers in terms of purchase of products / use of services / exposure to media, behaviors / and feelings, we offer wide range of in-depth consumer insights.

Data
Activation

We have the capacity to enhance the value of the data held by our clients. By taking advantage of the wealth of data held by our company and the knowhow of information processing, we convert big data into data that are useful for marketing.

Marketing
PDCA Support

INTAGE has the capacity to support all phases of the marketing PDCA cycle from identifying challenges to providing solutions. We provide support not only in areas of research and data analysis, but also in areas related to the happiness of consumers.

Connecting Different Industries
from a Neutral Position

INTAGE is able to represent the "consumers's voice" from a neutral position and connect our clients across different industries. By providing common indexes across different industries, we create a valuable "flow of information" and contribute to the development of industry as a whole.

Proprietary Data

The largest scale in Japan
SCI(Nationwide Consumer Panel Survey)
53,600 people

Nationwide shopping data of men and women aged 15-79. You can see who bought what, when, where, how many and at what price.

The largest scale in Japan
SRI(Nationwide Retail Store Panel Survey)
4,000 stores

Nationwide sales data of major retail stores. You can find out what was sold, when, where, and at what price.

The largest scale in Japan
Mighty Monitor Access Panel
million people

It's even possible to carry out analysis in areas where it's difficult to ensure enough samples or an analysis of low appearance ratio items. You can obtain a lot of data in just a short period of time.

The largest scale in Japan
i-SSP®(INTAGE Single Source Panel)
30,000 people

Data which collects the level of media exposure to PC, mobile, and TV as well as the purchasing situation of the same person. This enables you to understand the relationship between media exposure and consumer behavior/consciousness.

The largest scale in Japan
Smart TV viewing data
million sets

Smart TV viewing log data collected from TVs ( million sets) connected to internet. Enables you to see the ad exposure situation every 15 seconds and the switching on/off situation for every broadcast scene from terrestrial broadcasting as well as BS/CS (110°) for different cities, towns, and villages all over Japan.

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The largest scale in Japan
Genometrics
320,000 JAN

We made consumers' lifestyles and concepts of values (health, food, information sensitivity, and shopping behavior) into data as attributes in terms of how they purchase/view consumer products (320,000 JAN) and websites (20,000 sites).

The largest scale in Japan
Mobile Kukan Toukei(*1)
million(*2)

Statistical population information created based on the NTT Docomo mobile phone network. Enables you to understand what sort of people have moved, when, from where to where, and how far.

*1"Mobile Kukan Toukei" is a registered trademark of NTT DOCOMO, INC.
(*)NTT DOCOMO's "Mobile Kukan Toukei" services are only available to subscribers in Japan.

*2'Data estimation made by NTT DOCOMO as of Mar. 2017

The largest scale in Japan
i-StoreDB
97,000 stores

Store information database covering approximately 1,300 chains/97,000 stores nationwide. It includes basic items such as location, telephone number, floor space, capacity of the parking area, and business hours. In addition, it also includes such additional items as the characteristics of the area and residents, grouped together based on the data of the trading area of the store.

The largest scale in Japan
Ad Trace Panel
1 million people

Questionnaire survey monitor which collects online log on/off behavior based on cookie information. You can use it to measure the effectiveness of digital marketing measures or as a platform to conduct AB testing.

Theme-by-theme panel

INTAGE provides “Theme-by-theme panel” i.e. those attributes that are concerned with a range of themes such as automobiles,
financial products, nursing care, and recent events in the preceding three months.
It’s possible to conduct a survey of selected targets who have been picked out effectively and accurately.