CONSUMER LIFE PANORAMA
A wealth of visual data to gain a clearer understanding of life overseas and support regional marketing planning
Service Outline
CONSUMER LIFE PANORAMA is a web-based database that has accumulated visual data on the lifestyles of over 1000 consumers in 18 countries around the world.
In addition to 3D models that allow you to view living environments, we have an abundance of 2D visual data showing the items owned by each consumer, making it easier to understand the lives of people living overseas, which can be hard to convey through words and numbers alone.
In addition to helping you gain a better understanding of usage conditions and target consumers when developing a new product, CONSUMER LIFE PANORAMA can also be used to build clear, multifaceted personas for communication planning.
Characteristics of CONSUMER LIFE PANORAMA
Extensive database
Over 1,000 consumers from 18 countries around the world are registered, allowing you to observe the “real” lives of consumers of various demographics in each country. Through filtering by demographic information, you can focus on and compare consumers that you want to target.
High-resolution 3D information
The actual homes of local residents are scanned using a 3D camera to create 3D models, which can be viewed online. You can not only get a bird’s eye view of the whole living environment, including the living room, kitchen and bathroom, but also zoom in on details such as items on tables and spaces next to sofas.
The trial version website can be viewed here. *Only Japanese version is available
(If the login screen appears, please click the “Login” button.)
Organization and analysis of large amounts of visual data
CONSUMER LIFE PANORAMA has a “Group View” feature that sorts visual data by demographic information and groups it by category and item, making it easier to analyze visual data that would otherwise be difficult to handle in its unorganized image form.
The trial version website can be viewed here. *Only Japanese version is available
(If the login screen appears, please click the “Login” button.)
Deliverables
In addition to providing a license for online access to the database, we can also provide customized versions that collect additional visual data in response to specific issues.
Related Articles
On Global Market Surfer, a business information website operated by INTAGE that allows you to view local information from overseas, our researchers have published articles about the lives of local people using the visual data on Consumer Life Panorama.
- 【China: Life on Earth】Why bathroom and toilet are relatively small in Chinese households?
- 【Vietnam: World Residence Tour】Kitchens in Vietnam ～Temperature difference between north and south makes the kitchen different?
- 【India: World Residence Tour】Bathroom Conditions in India
- 【Thailand: World Residence Tour】Laundry in Thailand (Bangkok)
- 【Indonesia: World Residence Tour】Kitchen in Indonesia (Jakarta)
Articles to be added periodically