In 1960, a time when Japan was fast developing into a consumer market, Marketing Intelligence Corporation (MiC), the forerunner of INTAGE Inc., was established as Japan's first true comprehensive marketing research organization. The fledgling firm's first businesses were SDI (nationwide drug-store panel research) and custom research. In 1964 the company launched SCI, nationwide household consumer panel research.

In 1963 the company installed a most-advanced mainframe computer, an event that marked the establishment of a unique business model that maximized the benefits of a seamless connection between marketing research and systems solutions. In addition to utilizing the computer to process the vast amounts of data that underpinned its marketing research activities, the company offered information processing services on a contract basis.

In 1970 the company relocated its head office to Tanashi City, Tokyo (now Nishitokyo City), and in 1973 completed work on a head office also equipped with a then-leading-edge mainframe computer system.

1977 marked the launch of SLI, nationwide female consumer panel research. Since that time the company has provided panel data to numerous cosmetics manufacturers in Japan and abroad.

In 1981, at a time when companies sought to more fully utilize POS (point-of-sale) data for marketing research services, INTAGE launched its 'POS Development Project' to investigate the possibility of applying POS data to its syndicated panel research services. In 1988 the company began investigations into incorporating “home-scan” data gathering systems into SCI.

In 1992 the company updated its core syndicated panel research services. POS information had begun to rapidly penetrate distribution networks and retail stores across Japan, and the foresight to explore utilization of these systems led to the incorporation of a “home-scan” data gathering system into SCI. In 1994 the company launched SRI, nationwide FMCG retail panel research. From its inception this new syndicated service was based on a POS data platform.

In an era that demands post-20th century marketing and information strategies, INTAGE has enhanced and integrated the twin management resources of marketing and IT utilization expertise on the basis of business category and industry specialization. The nature of the services created through this strategic refocusing is proclaimed in the slogan 'The Intelligence Provider' and embodied in the new company name INTAGE.