Central Location Testing (CLT)
For obtaining quantitative real-life evaluations from consumers on what they see, touch, use, drink, and/or eat.
Service Outline
CLT is a market research technique in which participants are invited to a venue on a pre-determined date and asked to complete a questionnaire.
A wide range of tests are possible, including product sampling/tasting and evaluations of product packaging, mock store displays, or TV commercials. Because the venue is under strict supervision, CLTs are also suitable for surveys of products or commercials that are highly confidential, such as those that have not yet been launched.
CLTs are particularly useful in the following kinds of scenarios:
- You want to check the likeability of a test product and/or evaluate the TV commercial for it before it is released on the market.
- You want to conduct a blind survey of your product and competing products before making a product relaunch decision.
- You want help with securing a kitchen studio and preparing samples for a taste test.
- You want to obtain biological data from Japanese and non-Japanese people for the collection of sensing data.
Characteristics of INTAGE CLTs
Extensive recruitment resources
In addition to “Mighty Monitor”, our industry-leading online survey panel of 4.14 million people, we can also recruit survey respondents through methods such as “opportunity recruitment”, which involves making use of personal networks, to ensure that the right respondents for your survey objectives are recruited.
On-site management by experienced professionals
Our specialized CLT team ensures that fieldwork is conducted to a high standard. In addition to providing fieldwork that meets your needs, we can also come up with the best possible fieldwork plan to suit your research objectives.
CLT + Interviews
Additional in-depth interviews can be conducted with respondents who have participated in a CLT, allowing you to gain a deeper understanding. Moreover, interviews can be conducted remotely online, which removes physical constraints such as having to conduct the interview at a specific location and time with a limited number of interviewers.