Visitor Survey
Gain insights for solving problems by listening to the real-life voices of people who visit stores and event venues.
Service Outline
Visitor surveys are conducted by sending researchers to locations such as stores, event venues, or train stations to interview and observe the behavior of users, allowing you to gain a fuller understanding of their usage of and satisfaction with products and services than you would be able to achieve through the internet alone.
In addition, through analysis of the real-life comments of visitors, we can deliver insights to help you create sales spaces and packages that will drive purchases of your company’s products.
Characteristics of INTAGE Visitor Surveys
Acquisition of real feedback from visitors
Because professional researchers interview visitors directly on site, we can confirm their specific reasons for visiting, their purchase behavior in stores, and their level of satisfaction with their visit, and conduct in-depth analysis on the spot. In addition, since real-life feedback from target customers is obtained, insights that lead directly to the solving of problems can be collected.
Survey management by professional researchers
Our researchers undergo regular training, and through stable survey management that is not affected by differences in the theme or respondents, they ensure that a high survey participation rate is achieved.
Support for surveys of foreign visitors to Japan
We can make arrangements to have foreign language-speaking survey staff conduct surveys of foreign visitors to Japan at tourist spots, train stations, event venues, etc.
A wide range of research methods
We have a wide range of services to satisfy your research needs, including the following:
- In-store surveys, in which actual shoppers are asked to evaluate in-store conditions.
- Shop-alongs, in which the purchase behavior of panelists is carefully observed to gain a better understanding of underlying psychological needs.
- In-store experiments, in which the sales floor is changed based on hypotheses to verify the effect on sales