SRI+® (Nationwide Retail Store Panel Survey)
The largest retail panel in Japan, delivering daily estimates of retail sales nationwide based on sales data from 6,000 stores
Contents
Service Outline
SRI+ delivers retail sales estimates of overall domestic sales based on actual sales data from approximately 6,000 stores nationwide. Since it captures actual sales conditions at stores, you can use it for brand marketing and/or in-store promotional activities.
Applications
- Tracking market size and share trends: You can ascertain trends in your product category and understand your company’s position in the market.
- Breaking down of factors behind sales performance: Sales conditions are broken down so you can identify issues with your company’s products and consider appropriate marketing strategies.
- Evaluating the initial performance of new/relaunched products: You can assess the performance of your new product side-by-side that of previously-launched products.
- Preparing proposals for distribution channels: Using fact-based materials that show your company’s contribution to sales, you can make merchandising proposals in accordance with store location, store size, and other attributes.
*EC channel sales data can also be provided.
Characteristics of SRI+ (Nationwide Retail Store Panel Survey)
Trusted by customers as the de facto industry standard
- Stable provision of data based on actual sales data from approximately 6,000 stores nationwide
- Comprehensive coverage of items sold due to large sample size
- Technology-driven estimates that are highly reflective of actual market conditions, based on sophisticated sample configurations
- Thorough quality control leveraging data cleansing expertise cultivated through decades of experience in panel management
Wide-range tracking of retail market through extensive channel coverage, including E-commerce
- Data from a wide range of channels is provided.
Channels covered: Supermarkets, convenience stores, home centers, drugstores, liquor stores, pet shops, baby goods stores, and E-commerce - SRI+ is the only retailer panel in Japan with data that covers E-commerce channels. You can track trends such as the shift to E-commerce – which accelerated with the Covid pandemic – using the same parameters and granularity as physical store data. (Monthly data)
Highly detailed information that can be used in a variety of marketing scenarios
- POS system-scanned SKUs are linked to information in our independently-built product master, making it possible to conduct market analysis using a wide range of parameters.
- Using our independently-built store master, it is also possible to analyze stores by location and trade area, and to analyze drugstores by tax-free/non-tax-free status.
- In addition to monthly data service, weekly and daily data are also available.
Product demand forecasting in conjunction with meteorological data
In collaboration with the Japan Weather Association, INTAGE has developed high-precision demand forecasting data using SRI+.
Examples of analytical applications
- ABC analysis: For learning about products related to the weather
- For finding out when a product will start selling, peak, and stop selling
- Demand forecasting: For predicting quantitively how much a product will sell
- Weather Market Forecast: For quick forecasting at the product category level
Deliverables
SRI+ data is provided using iCanvas®, a platform that allows you to easily analyze data with visual templates. Excel tables, analysis reports, and other materials can also be provided as needed.
Related Articles
- See articles on SRI+ analysis-based “Ranking of Best-Selling Items” here