Consumer 360° Viewer
Drawing from a vast stock of data to gain a realistic understanding of consumers through detailed depictions of their personalities, lifestyles and experiences
Service Outline
Consumer 360° Viewer is an analytical service that supports the planning and execution of marketing strategies based on an understanding of consumers.
Through the linkage of a wide range of data held by INTAGE, including information on consumer behavior, media exposure, and even lifestyle awareness and values, we can provide a multifaceted and detailed profile of your target consumers.
With a broad and deep understanding of consumers as a starting point, Consumer 360° Viewer makes it possible to plan and implement marketing measures ranging from the development of products and services to brand message communication.
Characteristics of Consumer 360° Viewer
Multidimensional understanding via integration and linking of panel data held by INTAGE
Using a huge database spanning 15,000 categories, target segments can be established flexibly in accordance with the client’s marketing issues, enabling profiling that covers not only basic attributes such as gender, age and occupation, but also looks at many other aspects of people’s lives, including their attitudes and values, annual household spending on daily necessities, typical products purchased, and media exposure and usage.
Readily-available stock data and standardized output
Because we have stock data and standardized output, we can provide the profiling data you want immediately.
Deliverables
We select 100 categories of items from a pool of 15,000 to depict a target outline, and create a graphic-based report to help you gain a better understanding of your target consumers.
We provide an abundance of materials that can be used as the basis for constructing hypotheses in initial discussions during product and service development, or for planning communication strategies.
