Global Viewer
Support for global marketing planning with quick and affordable access to a vast stock of data on consumers living in 11 countries
Service Outline
Global Viewer is an analytical service that supports overseas marketing planning based on consumer insights, utilizing survey data covering approximately 400 research items collected from consumers across 11 countries and regions.
In addition to basic demographic information, the data covers a wide range of items including actual behaviors and attitudes related to a variety of categories, values, and information exposure. Since this data is provided in the form of reports addressing common challenges in overseas marketing such as “Understanding the target country and market” and “Understanding your target consumers,” Global Viewer delivers support for data-driven overseas marketing planning more quickly and affordably compared to conventional overseas research.
Features of Global Viewer
Extensive database for gaining a multifaceted understanding of consumers
Global Viewer collects as many as 400 items of data on a variety of behaviors and attitudes from consumers in 11 countries and regions. In addition to looking at basic consumer behaviors for each product/service category, it analyzes peripheral information such as lifestyle/shopping values, information exposure, and related attitudes and behaviors, allowing you to gain a multifaceted understanding of your target overseas consumers.
Countries covered: China, Taiwan, Thailand, Indonesia, Vietnam, South Korea, Hong Kong, Singapore, Malaysia, Philippines, and the U.S. (Data availability varies by country. Please inquire for details.)
Stock data and standardized reports that can be provided on short notice
Stock data and standardized reports are available for quick delivery.
Choose from eight report templates based on theme and category, with analysis parameters that can be freely configured from preset options.
Deliverables
From approximately 400 items of data, we select basic items essential for understanding the target country/market and the target consumer group and provide reports that allow for country comparisons and comparisons by demographic attributes.
Examples of Data Items in Report:
・Product category penetration status
・Consumer needs (Priorities when purchasing, Concerns, etc.)
・Other category-related behaviors
・Attitudes, values, etc.
Customized reports, which extract and analyze appropriate data based on specific requirements, can also be provided.
Cost
From ¥800,000 (excluding tax) per report
*Customized reports based on specific requirements will be quoted individually.
Related Articles
On Global Market Surfer, an online business information site operated by INTAGE that provides access to overseas local market intelligence, our researchers publish articles analyzing Global Viewer data.
- [Global Viewer – Data on people living overseas] Consumption in Japan by tourists visiting Japan | Column | Global Market Surfer
- [Global Viewer – Data on people living overseas] EV markets in ASEAN countries | Column | Global Market Surfer
Articles to be added periodically.