Research & Education (academic)

INTAGE provides marketing support for academic research and research surveys conducted by many universities and research laboratories. We provide full support from the use of various research methods to the use of optimal marketing that matches specific solutions to specific research issues. Our wide-ranging support includes advice on the implementation of questionnaire surveys and we also offer value-added services such as actual behavior (location information) and online behavior (online logs).
In addition, we support research institutions and researchers as part of our joint research team, drawing on our capabilities in the social and public fields cultivated during our with national and local governments and other public organizations. Please contact us for more information.

Characteristics of INTAGE

One of the largest survey respondent resources in Japan

The large number of survey respondent resources means that uncommon samples can be extracted. We will help you fully understand the actual conditions surrounding any research issues, regardless of whether they are for the mass or niche market.
Can also be combined with a subpanel that asks about the current status (events in the past 3 months and plans for the next 3 months), for instance.

Support for designing surveys

Academic research surveys start with gathering those subjects who match the theme. INTAGE supports the design of optimal surveys and creates screening items, addressing such issues as "how can the subjects be narrowed down" and "about how many samples should/can be collected."

Thorough quality management

The results of a questionnaire survey can change substantially depending on how the questions are asked. Before a questionnaire survey is conducted, INTAGE looks at the proposed questionnaire and helps make the questions easier for the respondents to answer. In addition, in order to achieve high-quality surveys, we carry out survey work processes that comply with the ISO 20252 international standard on market, opinion and social research.

Support from a variety of panel data

By combining the Media Exposure Logs of each consumer (i-SSP^®) with their questionnaire results in order to understand their consideration behavior, we deliver an understanding of the full range of their online and offline information behavior. We also offer services using a variety of panel data, such as an understanding of population distribution and the movement status of up to 76 million based on mobile phone base station information (Mobile Kukan Toukei).
* “Mobile Kukan Toukei” is a registered trademark of NTT DoCoMo, Inc.

Do you face any of these challenges?

• You want to gather information over a wide range, such as market conditions and consumer attitudes, to dig deeper into the research issues.
• You want to understand attitudes and opinions on social issues.
• You want to understand demands and evaluations of products, businesses and various measures.
• You want to understand the everyday and varied behavior of consumers.

• Online Research
• Focus Group Interview (FGI) | In-depth Interview
• CLT (Central Location Test)
• Mail survey
• Overseas survey
• SCI^® (Nationwide Consumer Panel Survey)
• Mobile Kukan Toukei (location information data service)
• i-SSP^® (INTAGE Single Source Panel)

Let INTAGE do it for you! Approaches to the solution and effects of the solution

We offer full support using the best survey methods that match the objectives of the survey, including online research which addresses the issues of individual themes as well as mail surveys, group interviews and overseas surveys (country comparison survey). By combining these with location information and Media Exposure Log data services, we also enable an understanding of the full range of online and offline information behavior, from the initial consideration process to the sharing of information after use, so we can offer support that suits the specific research issues.