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Home Appliance / Electrical

The INTAGE Group offers multifaceted support to help clients in the Home Appliance/Electrical industry implement quick decision-making and improve their work efficiency by providing solutions which use data analysis, area analysis and various other research methods in order to address the wide range of issues that occur in the Home Appliance/Electrical business.

Transactions with the Home Appliance/Electrical industry
Approx. 150 companies
Home appliance/electrical products we have conducted surveys for
More than about 45 types
Countries in which we have conducted home appliance/electrical surveys
More than 35 key countries

Characteristics of INTAGE

We confirm the purchase status of home appliances

We conduct a "Home Appliance Purchaser Survey" with a large sample (approximately 100,000 samples a year).
This provides a deep insight into actual conditions since the purchased products can be "specified by model number" and we also have an understanding of "search logs (PC and mobile)" and "TV viewing status" around the time of purchase (for some survey respondents only).

Analysis of the purchase process based on log data of people who purchased home appliances (i-SSP®, etc.)

We acquire the log information (actual exposure data) on the PC, mobile and TV exposure for those people who purchased home appliances as a single source (the same people). By analyzing the log information, we can identify the purchase process of those people who purchased our client’s products and services.

A strong track record in both B2B and B2C

We have plenty of experience in both the B2B and B2C fields, both in Japan and overseas. We also have lots of product know-how, "from semiconductors to massage equipment," meaning "It’s no longer a question!!" when we conduct "B2B" and "B2C" surveys.

Our reach extends to the global market

We have a track record of conducting not only online surveys but also conventional surveys such as home interviews and group interviews in more than 30 countries, and we cover all the major countries around the world. We can provide optimum proposals based on the knowledge acquired from the broad range of overseas surveys we’ve conducted over more than 30 years.

Do you face any of these challenges?

Challenge 1: To develop a new product, you want to think about "the next step" by collecting a broad range of information, such as market environment and consumer attitudes.

Perhaps you want basic information, such as whether a product is sufficiently well-known or whether it meets the needs of users, ahead of new product development or to think of a way to boost the sales volume of a certain product. Or maybe you want to think of measures to expand sales by collecting information across a broad range of fields, such as the entire market and the moves of your competitors.

Let INTAGE do it for you! Approaches to the solution and effects of the solution

From B2C products for ordinary consumers to specialized B2B products for individual companies, we research the market size for the subject product category, the moves of major competitors, the usage status of purchasers, important points when purchasing, what users are satisfied/dissatisfied with about the products they are currently using and other matters in order to help you understand the market. We also help you formulate strategies for the future. With overseas surveys, in addition to the items listed above, we add macro information and other basic information for each country to promote an understanding of the local market. Depending on the economic level of the target country, purchaser characteristics and the purpose of the survey, we conduct quantitative surveys such as online and home surveys as well as qualitative surveys such as home visits and expert interviews.

Service proposal

Challenge 2: You want to improve your products and services using the PDCA cycle by gaining a deeper understanding of purchasers’ usage status, satisfaction, etc.

You would like a deeper understanding of the usage status and satisfaction of purchasers in order to improve your products and services. You want not just to understand deeply, but also execute the PDCA cycle in shorter cycles by collecting information quicker and also understand such factors as purchaser attributes, values and exposure to information (touchpoints).

Let INTAGE do it for you! Approaches to the solution and effects of the solution

INTAGE has one of the largest research panels (survey respondents) in the industry, and because there is a high possibility that some of them will have bought your products or services immediately after they were released, we are able to offer support for executing the PDCA cycle quickly right after the product release. By combining purchaser attributes, values, exposure to information (touchpoints) and other data, we can provide and analyze data that delivers an understanding of the purchasers’ purchasing process, usage status, satisfaction and other aspects much more deeply and in an integrated manner. In addition, for some of the domestic purchasers of home appliances, we also have "model numbers of purchased products" and "search logs around the time of purchase," so we can provide analysis and output which offers insights into the purchasers. We are your one-stop service that provides support for executing the PDCA cycle.

About the "Home Appliance Purchaser Survey"

  • A service developed and offered jointly by GfK and INTAGE
  • Offers an understanding from a fixed point of recent purchasers’ purchase behavior and purchaser profiles
  • A large sample is possible due to the Mighty Survey Monitors, one of Japan’s largest group of survey respondents
    Sample size example (annual) Please feel free to contact us about this product.
    TV: approx. 20,000 people, digital SLR/mirrorless camera: approx. 6,000 people, refrigerator: approx. 4,000 people, vacuum cleaner: approx. 10,000 people, etc.
  • Identify the purchased product with model number labels based on GfK actual sales information
  • Analysis covering product characteristics is possible because product specs linked to model numbers are used
  • Enables analysis of user characteristics, product selection conditions, etc. by purchase channel, such as online, in-store and infomercials.
  • By providing our Lyche-epoch® aggregation tool, we offer high operability and flexible aggregation

Overall framework of the "Home Appliance Purchaser Survey"

First, a Mighty Survey Monitor subpanel the "Current State Panel" is conducted as a screening survey
and then after identifying the purchasers of home appliances in a specific category, the main survey is conducted to gain a deep understanding of purchase behavior, etc.

Challenge 3: In order to measure your current brand strength, you want to periodically understand the current state of your brand and quickly understand any changing conditions.

Your brand has long been recognized as a leading brand in the Asia region just as in Japan, but the presence of Chinese and South Korean brands has become extremely strong in recent years. Therefore, you would like to periodically understand how these emerging brands are regarded by consumers and how much they are recognized, so that you can quickly take appropriate steps if there is a problem.

Let INTAGE do it for you! Approaches to the solution and effects of the solution

We will research not just your brand image, but also the state of the brand in each country, including its recognition and favorability rating, to identify any issues. We can also offer proposals, such as what part of the image needs to be improved in order to improve the overall brand value, what brand image you should be pursuing in each country/area, and what KPIs you should set for periodic brand diagnosis.

Service proposal

We propose the sort of marketing research that can deal with your company's challenges.

Please feel free to contact us. The relevant team member will get in touch with you.

Inquiry for our services