MAT-kit®(finance panel)
Surveys planned by INTAGE for the Finance industry (life and nonlife insurance companies, banks and brokerages). Based on survey responses from approximately 700,000 people, we offer a lineup of surveys on various themes, such as the state of the market, the competitive situation and loyalty.
Characteristics of MAT-kit
One of the largest samples in Japan
We have secured data for approximately 700,000 people by sending questionnaires to the survey respondents of INTAGE and our partners.
This provides an understanding of the competitive situation in areas within a prefecture as well as within a municipality.
In addition, you can also check data on segments with a low appearance ratio, such as the elderly and the affluent.
Interviews on the usage status at Approx.300 financial institutions nationwide
We have conducted interviews on the usage status at Approx.300 financial institutions - Approx.200 banks/credit associations/labor credit associations/brokerages,49 life insurance companies and 23 automobile insurance companies, delivering an understanding of the usage status of your company and your competitors, that you would not be able to confirm with earlier data.
Ability to conduct cost-efficient surveys
Since financial institution usage information is included in the data of approximately 700,000 people, depending on the contents of the survey, a screening survey may be unnecessary or could be implemented with a minimum number of responses, so this leads to a reduction in costs.
A large lineup. Lower cost than conducting the survey yourself.
We conduct many surveys in each industry and in hot fields and we intend to increase the number of variations of these surveys in line with market conditions. Since the surveys are multi-client surveys, you will be able to keep costs low compared to your company conducting the survey on its own.
MAT-kit lineup
Banks/brokerages
Survey name | Survey contents | Survey track record |
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Financial action survey |
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State of bank usage CS survey |
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Housing loan contracts survey of conditions |
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Life/nonlife insurance companies (automobile insurers)
Survey name | Survey contents | Survey track record |
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Financial action survey |
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CS survey of general customers |
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CS survey of recruited customers |
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CS survey of customers who submitted claims |
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CS survey of accident responses |
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Understand consumers 360 degrees ahead of a shift to an open API
Amid the various changes to technologies and services, especially in fintech, construct a framework for understanding consumers from 360 degrees based on INTAGE’s business base and ideas. This enables you to understand consumers in ways that lead to marketing actions more than ever before.
Prepare information that can be used to consider the best approach to taking additional measures, including cross-industry collaborations, by creating user profiles based on various attitudes and consumption behavior regarding products other than financial products.
For details, please see the link below.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.