Health Care Consulting

Overview

INTAGE supports decision-making and business execution through all phases of the client’s health care business, from business strategy to post-product launches, both in Japan and overseas.

Characteristics of INTAGE’s consulting

• As the largest research company in Japan, we have a deep understanding of the information assets of companies and of factual data on the markets.
• We can offer specific and realistic solutions by drawing on the industry knowledge of former employees at major pharmaceutical manufacturers.
• We evaluate the potential of all plans fairly from a neutral standpoint.
• We realize high cost-performance by tapping into our research resources.

Examples of our track record of support

• Support for main brand renewals
• Support for formulating marketing strategies ahead of entry into the OTC (over-the-counter) drug market
• Support for entry into the emerging markets of Asia (target country selection, business plans, forming partnerships, etc.)
• Support for construction marketing dashboards

Track record of lectures

• 1st Asia-Pacific Self-Medication Industry General Assembly Meeting: " Review of Consumer Behavior in the Asia Region" (October 2012)
• Various business seminars hosted by INTAGE (lecture themes: overseas expansion, health foods, retail, etc.)

* We can provide lecture materials.

Surveys/reports related to lectures

• Japanese Health Foods/Supplements Market Report
• Asia Health Needs Survey
• Study of the Market Entry Process and Barriers for OTC Drugs in Asian Nations
• Study of the OTC Drugs Business in "BRICs"