We believe that the human resources market is currently undergoing a revolution. Diversification in the types of employment, changes in working style and revisions to the law are among the many factors that are having a major impact on the market, so gaining an understanding of the market is becoming increasingly important. However, at the same time, gaining an understanding of changes in the market and user trends quickly can lead to major business opportunities.
In addition to conventional marketing research, we help resolve our customers’ challenges by offering solutions such as “HR-kit,” a database which enables you to understand the trends and attitudes in the human resources industry, and media exposure logs.
- Mighty Monitor Access Panel
- Approx.million people
- Number of people whose media exposure logs were acquired
- PC: approx.people
- Mobile: approx.people
- TV: approx.people
Characteristics of INTAGE
One of the largest survey respondent resources in Japan
INTAGE owns “Mighty Monitor,” one of the largest survey respondent resources in Japan which boasts million respondents ().
This enables us to meet the various needs of our customers, such as surveys covering specific occupations and industries as well as users of specific employment and job-change support services.
“HR-kit” database on human resources industry trends
We own a large-scale database with roughly 400,000 entries related to the actual conditions, trends and work attitudes in the three markets of job-change, temporary staff and part-time workers.
In addition to reporting to help you understand the market conditions and target user trends, HR-kit can also provide a broad range of other services such as giving you an understanding of the status of competing services and securing rare samples.
Human resources industry specialists make research proposals
We have many members who know the human resources industry well, and they will make proposals from a diverse range of perspectives for the research which is necessary to resolve our customers’ challenges.
Please feel free to contact us, since we have a solid track record in a range of different areas such as large-scale surveys, rapid-response surveys and deep analysis.
Optimize PDCA from the digital marketing perspective by making use of solutions
INTAGE will offer various solutions as well as proposals which make use of the “HR-kit” human resources industry trend database to help the client company improve the efficiency of and optimize their PDCA.
Do you face any of these challenges?
- You want to understand rapidly changing market conditions quickly and lightly
- You want to continue to measure user trends in the market from a fixed point
- You want to confirm your company’s position in the market quantitatively ahead of renewing your service concept
- You want to understand the image that users have of your services and your competitors’ services
- You want to deliver the optimal ads efficiently to your target segment
- You want to survey those users who were exposed to the ad and use the results to improve the creative side
In addition to conventional questionnaires and interviews, we use solutions such as media exposure log analysis and surveys of those exposed to the ads in order to support your marketing strategies, from understanding the markets to implementing measures and verifying their effects.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Services recommended for those viewing this page
HR-kit is a large-scale database for the human resources market which helps read the attitudes and actual conditions regarding job-changes, part-time work and temporary staffing of approximately 400,000 people across Japan. We provide basic data on the scale of the human resources market as well as research data such as people’s attitudes to work and their consideration processes.
i-SSP®(INTAGE Single Source Panel)
One of the largest-scale multimedia single source panels in Japan which captures the relationship between "media exposure" and "consumer behavior (purchase & awareness)" in a multimedia environment. You can use it as basic information for communication and marketing as well as for measuring the effectiveness of the measure, etc.
Ad Trace Panel®
It can be used as a platform for measuring the effectiveness of digital marketing measures and A/B testing.
By using online as well as actual data such as consumer purchase data, media exposure data including TV, Internet, and newspaper, plus research data held by our company, contractor information and questionnaire answer data held by NTT DOCOMO, as well as 3rd party data, it becomes possible to carry out promotion and analysis from a different perspective than has been possible in the past.(Linked to an external site)