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INTAGE's main services for understanding consumers

*“Mobile Kukan Toukei” is a registered trademark of NTT DoCoMo, Inc.

*“Mobile Kukan Toukei” is a registered trademark of NTT DoCoMo, Inc.

Overseas Survey

As the number one research company in Asia, the INTAGE Group has offices in 9 countries and conducts more than 400 overseas research projects each year in Asia, Europe, the U.S., and Middle East. The consulting and research capabilities we have cultivated over the years, coupled with our ability to deliver sound local insights, make INTAGE a powerful partner for Japanese companies moving into overseas markets.

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Media Gauge^® TV

A TV audience measurement service covering about million smart TVs across Japan, Media Gauge TV allows you to see which TVs/video recorders were used, and how and when they were operated. We have obtained permission to use this information, which has been anonymized, for marketing purposes.

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IPfan-kit

"IP Fan-Kit" is a database that captures IP market conditions in the entertainment industry, focusing on consumer attitudes and usage of manga, anime, and video games. Using survey data collected from 300,000 people, we can determine the penetration of each IP and the characteristics of its fans and users, and thereby help you develop marketing strategies based on consumer trends in the IP market, including target strategies for your own IP and the identification of effective collaboration partners.

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i-SSP^®(INTAGE Single Source Panel)

INTAGE's i-SSP (Intage Single Source Panel) allows you to understand the causal relationship between consumers' purchase behavior/attitudes and media exposure (TV, PC, mobile devices, etc.) from a single source (the same individual). Recommended for those who have been struggling with the need for more accurate media communication planning.

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MAT-kit^®(finance panel)

MAT-kit is an independently-administered annual survey on usage conditions in the financial industry (life/property insurance, banking, and securities). Since this is a large-scale survey that collects responses from about 700,000 people each year, a wide variety of data - on consumer usage, market conditions, competitive conditions, loyalty, etc. - is available. Our life/property insurance research includes a range of CS surveys.

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Car-kit^®(car panel)

Car-kit is a syndicated data service that collects automobile information for the previous month from approximately 700,000 people monthly. It consists of two parts: a market trend survey, which asks car owners about their current vehicle and next-vehicle intentions, and a survey of subscribers, which asks them about their reasons for purchase and what they look for when making a purchase. In addition, monthly responses are accumulated. Users of this service can select survey respondents based on the latest response information.

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Kitchen Diary^®

Users of INTAGE's "Kitchen Diary" can get a clear picture of what households are eating on a daily basis. Recommended for those who are looking for insights into new food product development and in-store marketing strategy planning.

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Consumer 360° Viewer

“Consumer 360°Viewer” is an analysis service that supports the planning and execution of marketing strategies based on an understanding of consumers. A wide range of data, including information on consumption history, media exposure, lifestyle attitudes, and values, is brought together to create mulltifaceted and detailed target profiles that can be leveraged for the planning and execution of marketing initiatives.

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Easy! digi-signage Teibancho

A new sales promotion service for supermarkets, "Easy! digi-signage Teibancho" is a digital signage system featuring a 729mm x 170mm monitor placed at the top of a standard shelf. The monitor is configured to automatically play videos introducing products that match the preferences of customers visiting the store at different times of the day. In addition to addressing the labor shortage in sales promotion, it is a fun and easy way for shoppers to find products they want and learn about recommended products.

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SRI+^® (Nationwide Retail Store Panel Survey)

Users of INTAGE's SRI+ (nationwide panel survey of retailers) can see what products were sold, when, where, how many, and for how much they were sold, and the types of stores where they were sold, while comparing the findings with past data. Recommended for those who feel a need for data-driven strategic planning and product development.

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Mobile Kukan Toukei

"Mobile Spatial Statistics", which provides statistical population information generated from the NTT DOCOMO mobile phone network, tracks the movement of people 24/7 so you can formulate plans - for everything from time- and area-appropriate promotional campaigns and store layouts to disaster prevention plans - that are based on the real daily activities of consumers.

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SPI (Nationwide In-Store Promotion Survey)

INTAGE's "Nationwide In-store Promotion Survey" allows you to track the item-by-item status of sales promotion activities such as stacking, mannequins, and flyer listings at 405 stores nationwide (total for all channels). Recommended for those who are struggling to understand competitive conditions with respect to sales promotion measures and the impact of such measures on sales volume.

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Quantitative research

Information on the actual conditions, attitudes, and evaluations of survey respondents is collected through questionnaires and analyzed as numerical data, allowing you to see market trends in terms of quantitative metrics such as Brand Awareness, Purchase Intention, Purchase Rate, and Repeat Purchase Rate.

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Qualitative research

Through real-life feedback from survey respondents and information on actually observed behavior, we search for and extract information that cannot be measured numerically, such as the process leading up to the purchase of products/services, the customer journey of loyal users, and the manifest and latent perceptions, motivations, and causal relationships that are driving their evaluations and behaviors.

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SCI^®(Nationwide Consumer Panel Survey)

Users of INTAGE's SCI (nationwide panel survey of individual consumers) can see who bought what, when and where they bought it, how many units they bought and the prices they paid, and compare the findings with past data. Recommended for those who want to review past marketing campaigns, formulate media strategies with a higher level of accuracy, and measure the effectiveness of the campaigns that are conducted.

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CODE

CODE for Business is a service that utilizes purchase data collected by the CODE app for instant consumer visualization/analysis, while enabling the implementation of advertising, sales promotions, research, and other measures targeting specific users of interest.

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Solution

We offer a range of services which constantly capture the changing marketing environment such as consumer changes and the evolution of marketing related information.

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Marketing Platform
Research Method

We are highly effective in supporting our customers’ marketing activities by providing a variety of solutions to deal with the range of challenges in the marketing process and supporting our customers’ PDCA cycle at all phases from formulation of a strategy to the verification of its effectiveness.

Understand : We support the formulation of a marketing strategy with our research data which lets you understand the current status of the market and the consumers

Develop : By capturing insights from the behavior and awareness of the target, we support the process of "developing" the product, service and/or measures that will be accepted by the target

Deliver : We support the implementation of measures by "delivering" advertisement and promotion information extensively in accordance with the target’s needs

Measure : We support the review of strategies by "measuring" the effectiveness of the marketing measures after they were put in place and visualizing any issues

Marketing PDCA Management : Through the provision of a dashboard integrating various types of marketing data, as well as consulting services supporting you from the design of a vision to strategy and implementation, we support your marketing process management.

On the basis of our performance across a wide range of industries, we can propose a solution to address the challenges your company is facing.

Let us introduce our panel data, survey respondent, analysis service, etc. which form the basis of INTAGE solution research.

Let us introduce our variety of research methods from online research to the most recent non-verbal research for the purpose of understanding the consumer from a 360-degree angle.

Quantitative research

Online Research (Online Survey) | “Real-time video evaluation” | Koko-Research(Smartphone research based on location information logs) | CLT (Central Location Test) | Mystery Shopping | Home Use Test(HUT) | Postal Survey | INTAGE Shoppers’ View In-Store Interviews | In-store Observational Survey

Qualitative research

Remote Interview | Focus Group Interview (FGI) | In-Depth Interview