Marketing Platform

Let us introduce our panel data, survey respondent, analysis service, etc. which form the basis of INTAGE solution research.

• All
• Consumer log data
  (chronological data)
• Consumer survey respondent
• Store data
• Overseas market data
• Platform
  utilization support

• Consumer log data
  (chronological data)
• Consumer survey respondent
• Store data
• Overseas market data
• Platform
  utilization support

Consumer log data
(chronological data)

Pick up

Consumer log data (chronological data)

SCI^®(Nationwide Consumer Panel Survey)

Shopping data continually collected from more than 50,000 consumers all over Japan. By using purchase history data, a wealth of profile data, and other optional research, we can carry out processes from segmentation to target setting, consider the best method of approach, and perform an after-implementation assessment.

Pick up

Consumer log data (chronological data)

i-SSP^®(INTAGE Single Source Panel)

One of the largest-scale multimedia single source panels in Japan which captures the relationship between "media exposure" and "consumer behavior (purchase & awareness)" in a multimedia environment. You can use it as basic information for communication and marketing as well as for measuring the effectiveness of the measure, etc.

Consumer log data (chronological data)

SLI^® (Nationwide Female Consumer Panel Survey)

We are collecting purchase data for beauty and health related personal goods for women. Boasting the largest-scale female individual sample panel, this assures stable data and even enables you to analyze low appearance ratio items.

Pick up

Consumer log data (chronological data)

Media Gauge^® TV

A TV audience measurement service covering about million smart TVs across Japan. You will be able to see which TVs were operated, how and when. We have obtained permission to use this information, which has been anonymized, for marketing purposes.

Consumer log data (chronological data)

Kitchen Diary^®

This data on dining tables and cooking is collected on an ongoing basis for each eating event (breakfast, lunch and dinner) at 1,260 households. The data can be used as hints for product development or as sales promotion information for distribution.

Consumer log data (chronological data)

Mobile Kukan Toukei

This service provides statistical population information generated from the NTT DOCOMO mobile phone network. It tracks people’s movements on when and what kind of people moved from which place to another, and the distance covered.
* “Mobile Kukan Toukei” is a registered trademark of NTT DoCoMo, Inc.

Pick up

Consumer log data (chronological data)

Media Gauge^® Dynamic Panel^®

The Media Gauge Dynamic Panel, which is currently in the process of development, will address the issues associated with conventional TV viewing measurement data and realize large-scale and sophisticated TV viewing analysis.

Consumer survey respondent

Consumer survey respondent

Ad Trace Panel^®

This panel consists of approximately one million INTAGE online survey respondents who have given consent to the use of cookies.
It can be used as a platform for measuring the effectiveness of digital marketing measures and A/B testing.

Consumer survey respondent

Survey Monitor

“Mighty Survey Monitor” is the largest online survey monitoring in the marketing research industry. It covers a wide range of attributes, highly reflective of the market, and is versatile enough to be applicable for many different purposes.

Store data

Pick up

Store data

SRI+^® (Nationwide Retail Store Panel Survey)

Retail store sales data collected from approximately 6,000 stores nationwide including supermarkets, convenience stores, home centers/discount stores, drug stores, and specialty stores. SRI+ captures actual sales conditions in stores, so you can use it for brand marketing and/or in-store promotions.

Store data

SPI (Nationwide In-Store Promotion Survey)

Data from in-store promotion situations collected by survey staff at the end of every week at the same stores as those targeted by SRI+® (Nationwide Retail Store Panel Survey). We recommend you to use this data to understand the implementation status of an in-store promotion and to measure its effectiveness.

Overseas market data

Overseas market data

Phox Diver

Deep dive into your photo information easily with demographics and tagging.
Better understand your target consumers and market through combining photos and demographic data.
Have all your photo data in one easy-to-keep service, using either photo information owned by your company or collected through research.

Overseas market data

Asian Panel

The smartphone ownership rate in Asia is high. People use them not just for calling and for searching for information, but also for a broad range of services from online shopping and mobile payments to booking taxis. Smartphones have become an essential part of life.
We have 10 million online respondents across 9 different countries, and are the largest online panel in Asia region.

Overseas market data

Overseas Survey

INTAGE Group provides a range of global marketing research in a number of areas starting from China, to Asia and the Middle East, Europe and the US.
We provide powerful support for the overseas expansion of Japanese companies on the strength of our advanced consulting/research capabilities which we have cultivated over a long period of time in addition to our reliable local insight.

Platform
utilization support

Platform utilization support

Data Analysis Service

Through data analysis, centered on the marketing area, we support you in "Knowing (understanding the market/consumers)", "Developing (development of strategies/tactics)", "Delivering (implementation of the measures)", and "Measuring (effectiveness measurements and improvement considerations for the next steps)".

Platform utilization support

di-PiNK^®

By using online as well as actual data such as consumer purchase data, media exposure data including TV, Internet, and newspaper, plus research data held by our company, contractor information and questionnaire answer data held by NTT DOCOMO, as well as 3rd party data, it becomes possible to carry out promotion and analysis from a different perspective than has been possible in the past.(Linked to an external site)

Platform utilization support

Genometrics^®

By using Genometrics, you can understand the customers’ sense of values which are difficult to see if you are only based on gender and age. This helps visualize various profiles that cannot be obtained from ID-POS data alone, including finer attributes and latent purchase potential.

Pick up

Platform utilization support

see-port^® Analysis

This tool collects and analyzes vast amounts of retail POS/ID-POS data. It supports the marketing PDCA cycle of retail stores by conducting sales-performance-audits, arranging merchandise for the sales floors, planning sales promotion campaign measures, and measuring post-implementation effectiveness.

Platform utilization support

ID-POS Analysis

This service analyzes entrusted membership data according to the specific task. Distribution analysts conduct analyses on what kind of customers support sales, which store groups or sales floor classifications have improvement potential, etc.

Platform utilization support

Data Integration Service

A service that provides a range of support from the integration of multiple data sources - such as customer-owned data, INTAGE data and external data - to central management and visualizations using BI tools and other tools. INTAGE supports the creation of dashboards by tapping into our understanding of marketing acquired over many years and our know-how related to understanding the data.

Pick up

Platform utilization support

INTAGE connect^®

A service in which the various marketing support data owned by INTAGE can be easily linked with the BI tools owned by the customer.
This enables the visualization of INTAGE data and other data sources all in one place, helping the customer identify challenges quickly and make the right decisions.

Pick up

Platform utilization support

Consumer 360° Viewer

“Consumer 360° Viewer” is an analysis service to assist with the planning and implementation of a marketing strategy based on understanding the consumers.
By taking advantage of a wide range of data which includes not only data held by INTAGE such as consumption history and the media exposure situation, but also data concerning lifestyle attitude and sense of value, we can create a multifaceted and detailed profile of the target’s image. We empower you in planning and implementing a series of marketing related measures from the development of products/services to communication related matters based on a broad and deep understanding of consumers!

Platform utilization support

i-Store DB^®

INTAGE collects and manages an original database on nationwide retail chains with store location information. It covers approximately 1,300 chains and 97,000 stores across the country.

Pick up

Platform utilization support

Nationwide Advertisement Database

The Nationwide Advertisement Database is a database of information on the TV Ads broadcast on all terrestrial TV channels in the 47 prefectures of Japan (what sort of TV Ad was broadcast, when and by which TV station). With this database, you can get an understanding of the TV Ad broadcasting situation all over Japan including the Ads of your competitors.