Nationwide Advertisement Database
The Nationwide Advertisement Database is a database of information on the TV Ads broadcast on all terrestrial TV channels in the 47 prefectures of Japan (what sort of TV Ad was broadcast, when and by which TV station). With this database, you can get an understanding of the TV Ad broadcasting situation all over Japan including the Ads of your competitors.
Characteristics of the Nationwide Advertisement Database
Allows you to analyze the situation concerning exposure to TV Ads in all areas of Japan.
By collaborating with data from “Media Gauge® TV,” the TV viewing measurement service offered by INTAGE, you can analyze the situation concerning exposure to TV Ads all across the country, municipality by municipality.
Left: Example of Ad reach by prefecture Right: Example of Ad reach by municipality
Allows you to visualize the impact of TV Ads on sales and purchases of products.
By analyzing synthetically in conjunction with our “SRI+® (Nationwide Retail Store Panel Survey)” and “SCI® (Nationwide Consumer Panel Survey),” you can link the merchandise sales records of retail stores and records of merchandise purchased by consumers in the TV Ad broadcast area with the records of TV Ad broadcasts for analytical purposes. By visualizing the effect of a TV Ad campaign, it becomes possible to consider refining your Ad broadcast plan, for example, identifying areas in which you should intensify your campaign.
Total Ad exposure rate area by area (GRP) vs. Amount of sales per 10,000 population (yen)
Total Ad exposure weekly rate vs. Amount of weekly sales
How to use the Nationwide Advertisement Database
By checking the reach, prefecture by prefecture, you can rearrange your plan in accordance with the appropriate total TV Ad exposure rate (GRP) and/or place supplementary digital advertisements.
| Challenge | We would like to put appropriate measures in place in those areas where we have not achieved our target reach. |
|---|---|
| What you can learn from the Nationwide Advertisement Database | By checking the reach of your TV Ad and the audience rating prefecture by prefecture, you can identify those areas that have achieved the target reach and those that haven’t. |
| Next action plan | Enables you to optimize your advertising efforts prefecture by prefecture by putting additional GRP in those areas that haven’t achieved the target reach or by supplementing the reach with more digital advertisements. |
Trend of Ad reach by prefecture
By placing different Ads in different areas, you can compare the impact of each Ad on purchases.
| Challenge | We would like to know which advertisement materials are more effective in inducing purchases. |
|---|---|
| What you can learn from the Nationwide Advertisement Database | By checking the total number of TV sets that have been turned on and the amount of sales area by area, you can identify which advertisement material induces a stronger correlation between Ad exposure and sales, and which does not. |
| Next action plan | It becomes possible for you to place such advertisement material, which has a stronger correlation with purchases, when you transit from trial marketing to nationwide deployment. |
Example of the amount of sales and the total number of TV sets turned on
We propose the sort of marketing research that can deal with your company's challenges.
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