Nationwide Advertisement Database
The Nationwide Advertisement Database is a database of information on the TV Ads broadcast on all terrestrial TV channels in the 47 prefectures of Japan (what sort of TV Ad was broadcast, when and by which TV station). With this database, you can get an understanding of the TV Ad broadcasting situation all over Japan including the Ads of your competitors.
Characteristics of the Nationwide Advertisement Database
Allows you to analyze the situation concerning exposure to TV Ads in all areas of Japan.
By collaborating with data from “Media Gauge TV,” the TV viewing measurement service offered by INTAGE, you can analyze the situation concerning exposure to TV Ads all across the country, municipality by municipality.
Allows you to visualize the impact of TV Ads on sales and purchases of products.
By analyzing synthetically in conjunction with our “SRI (Nationwide Retail Store Panel Survey)” and “SCI (Nationwide Consumer Panel Survey),” you can link the merchandise sales records of retail stores and records of merchandise purchased by consumers in the TV Ad broadcast area with the records of TV Ad broadcasts for analytical purposes. By visualizing the effect of a TV Ad campaign, it becomes possible to consider refining your Ad broadcast plan, for example, identifying areas in which you should intensify your campaign.
How to use the Nationwide Advertisement Database
By checking the reach, prefecture by prefecture, you can rearrange your plan in accordance with the appropriate total TV Ad exposure rate (GRP) and/or place supplementary digital advertisements.
|Challenge||We would like to put appropriate measures in place in those areas where we have not achieved our target reach.|
|What you can learn from the Nationwide Advertisement Database||By checking the reach of your TV Ad and the audience rating prefecture by prefecture, you can identify those areas that have achieved the target reach and those that haven’t.|
|Next action plan||Enables you to optimize your advertising efforts prefecture by prefecture by putting additional GRP in those areas that haven’t achieved the target reach or by supplementing the reach with more digital advertisements.|
By placing different Ads in different areas, you can compare the impact of each Ad on purchases.
|Challenge||We would like to know which advertisement materials are more effective in inducing purchases.|
|What you can learn from the Nationwide Advertisement Database||By checking the total number of TV sets that have been turned on and the amount of sales area by area, you can identify which advertisement material induces a stronger correlation between Ad exposure and sales, and which does not.|
|Next action plan||It becomes possible for you to place such advertisement material, which has a stronger correlation with purchases, when you transit from trial marketing to nationwide deployment.|
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Services recommended for those viewing this page
Media Gauge TV
A TV audience measurement service covering about 900,000 smart TVs across Japan. You will be able to see which TVs/video recorders were operated, how and when. We have obtained permission to use this information, which has been anonymized, for marketing purposes.
SRI(Nationwide Retail Store Panel Survey)
Retail store sales data collected from approximately 4,000 stores nationwide. As this data captures the actual sales situation over the counter, it can be used for brand marketing and in-store promotions.
SCI(Nationwide Consumer Panel Survey)
Shopping data continually collected from more than 50,000 consumers all over Japan. By using purchase history data, a wealth of profile data, and other optional research, we can carry out processes from segmentation to target setting, consider the best method of approach, and perform an after-implementation assessment.