Genometrics^®

Solutions for visualizing customer profiles

Genometrics is a solution which visualizes the values (DNA) and life stages of customers by linking ID-POS data that retail businesses own with information on values concerning food, health, and shopping.

Characteristics of Genometrics

Visualization of the customer

By using Genometrics, it’s possible to understand differences in the sense of values of customers which are difficult to see based on just gender and age group.
It visualizes various profiles that cannot be identified by ID-POS data only including finer attributes such as whether they are married or whether they have children as well as the latent purchase potential of customers.

How to use Genometrics

Understand the store’s customer segment

Even if they belong to the same chain, the customer segment will be different from store to store.
It allows you to achieve efficient store management by grouping the stores on the basis of their “customer segment” composition which supports the sales of the store so that you can have consistent store concepts and product lineup policies.

Search for the most likely customer segment that would contribute to increasing sales

The sales records of ID-POS are just one part of customers’ shopping. Customers have “purchasing potential” since they also shop at other stores.
By strengthening those product lines which are supported by the segment that has the largest purchasing potential, you will increase your sales opportunities.

Get to those customers who are likely to purchase efficiently

Identify those customers who could be your target based on their “purchasing potential” and “sense of values”
It’s possible to find those customers on whom you should concentrate your efforts and deliver your offer tailored to their interests/concerns using effective media.

Why is it possible to do such things!?

Create DNA for a product that other companies cannot make based on the SCI^® monitors questionnaire survey.
Leading to the purchasing potential and sense of values of the customer by applying it to ID-POS.

* The “nature and characteristics” of approximately 340,000 products have been made into attributes on the basis of consumers’ insights (lifestyle and sense of values).

We propose the sort of marketing research that can deal with your company's challenges.

Please feel free to contact us. The relevant team member will get in touch with you.

Inquiry for our services

Services recommended for those viewing this page

Genometrics^® Connect

Genometrics® Connect supports one-to-one marketing by using retail shopping data to understand the customer's values and select appropriate products.

see-port^®

This web portal for retailers provides visualizations of the big data held by retailers, such as POS/ID-POS data, as well as information that is helpful with daily sales floor design and POP advertising from the consumer’s perspective.

see-port^® Analysis

This tool collects and analyzes vast amounts of retail POS/ID-POS data. It supports the marketing PDCA cycle of retail stores by conducting sales-performance-audits, arranging merchandise for the sales floors, planning sales promotion campaign measures, and measuring post-implementation effectiveness.

ID-POS Analysis

This service analyzes entrusted membership data according to the specific task. Distribution analysts conduct analyses on what kind of customers support sales, which store groups or sales floor classifications have improvement potential, etc.

Trade Area Survey

By combining various databases including geographical information, we allow you to shed light on the local characteristics of the trade area as well as the characteristics of consumers so that you can work out your sales strategies.

SCI^®(Nationwide Consumer Panel Survey)

Shopping data continually collected from more than 50,000 consumers all over Japan. By using purchase history data, a wealth of profile data, and other optional research, we can carry out processes from segmentation to target setting, consider the best method of approach, and perform an after-implementation assessment.

Profiler

INTAGE voluntarily renews and accumulates attributes on consciousness and values once a year. Using this database of assorted profiles containing information on “health and beauty consciousness” and “consumption values,” you can deepen your understanding of consumers.

morevois

This method conducts original questionnaires on qualified subjects extracted from their purchase history. Questions are asked of “real” users on “categories,” “brand needs,” “product selection criteria,” etc. for analyses of “consumer structure,” and “purchase background and reasons.” Analyses linked with daily shopping habits are also available by asking questions on “consciousness and values,” and “behavioral traits and reality” as both “consumers” and “shoppers.”

di-PiNK^®

By using online as well as actual data such as consumer purchase data, media exposure data including TV, Internet, and newspaper, plus research data held by our company, contractor information and questionnaire answer data held by NTT DOCOMO, as well as 3rd party data, it becomes possible to carry out promotion and analysis from a different perspective than has been possible in the past.(Linked to an external site)