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Overseas Survey

Know the country. Know the region. Know the people.Global research by INTAGE

INTAGE Group provides a range of global marketing research in a number of areas starting from China, to Asia and the Middle East, Europe and the US.
We provide powerful support for the overseas expansion of Japanese companies on the strength of our advanced consulting/research capabilities which we have cultivated over a long period of time in addition to our reliable local insight.

INTAGE’s Global Research

A wealth of experience and knowhow across a wide range of areas

We cover such areas as Brazil, India, the Middle East, and Africa, not to mention Asian countries including China and Thailand. We have an extensive network and a wealth of overseas research experience.

Offering high-level knowhow at a reasonable cost

We select a quality local capital research company in the respective countries, providing high quality at an appropriate cost.

Framework consisting of global staff well acquainted with the culture and customs

Our team, consisting of a number of staff of foreign nationality and Japanese staff with a wealth of experience living overseas, supports the identification of local insights.

What you can do with INTAGE’s Global Research

Common issues for overseas business development / Understanding the local market situation / Understanding the current status of the local residents / Cultural and language barriers

INTAGE offers you a one-stop solution!
Our staff who are well acquainted with local circumstances provide the service or information

1. I would like to know the market size

  • Disc research
  • POS data
  • Consumer panel data

2. I would like to know what our competitors are doing

  • Organization of the competitor
  • Analysis of sales framework etc.

3. I would like to know the local distribution environment

  • Trading conditions
  • Research on distribution channels

4. I would like to obtain in-depth knowledge concerning the actual situation of the local residents

  • Menu research
  • Ethnography
  • Interview with the editor of a professional magazine

5. I would like to know the strengths and weaknesses of our brand

  • Identifying the brand image of your company in respective countries
  • Image of Japanese brands

6. I would like to know the acceptability of the concept of our new product

  • Acceptability of the concept
  • Background living conditions in respective countries
  • Analysis of relationship with the culture

7. I would like to know what kind of naming is acceptable for the local people

  • Design/performance (taste)
  • Acceptability of the package
  • Evaluation of the naming/advertisement

8. I would like to know the trend after release

  • Survey of purchasers who bought the new product at a store
  • Survey of purchasers who bought the new product online

Three Characteristics of Global Research

INTAGE has developed a global consulting and research framework by expanding our bases in Asia to Shanghai, Beijing, Guangzhou, Bangkok, Ho Chin Minh, and Hanoi, as well as employing human resources who are well acquainted with the culture and customs of the country in question as our staff.

Characteristics 1

Extensive network worldwide

We provide quality research by establishing our bases in Asia (total number of employees: approx. 500) and partnering with other reliable research operators in more than 30 countries around the world.

Characteristics 2

Track record of approximately 300 or more global projects per year

Our research area is centered on China and ASEAN countries although cases in Brazil and India have both increased recently.
In addition, not only do we conduct research projects in large cities, but we also cover inland areas and rural areas.
We have a track record of projects for a wide range of companies including pharmaceutical companies, manufacturers of home electrical appliances, beverage & food manufacturers, the food service industry, and the service industry.

Characteristics 3

Advanced Consulting & Research Capabilities

At the process stage prior to overseas research, you need to formulate a business plan, operational plan, and market entry strategy, and sort out your seeds before product-planning.

As part of our global consulting service, INTAGE provides support from the planning/development stage after we conduct interviews with our clients about their challenges.

Deployment of Global Services

Based on our track record of global research over more than ten years, we provide a research design appropriate for the particular country, smooth research operations, along with analysis and insights, not only by coordinating the research but also by preparing a fact book based on the culture and customs of the respective countries.

In addition, we also deal with consulting tasks concerned with those business issues and strategic planning that is not included in the research items.
We are constantly deploying new services aiming to provide total support from preparation for market entry to actual entry.

Non-Commissioned Research

Report on non-commissioned research in Asia

Outline Report on the non-commissioned research of 300-500s female consumers conducted in those cities that are currently the focus of attention in Asia.
We held interviews across a wide range of socio-economic segments and age brackets asking a number of questions about lifestyle, purchasing behavior, and concepts of values.
Apart from standard reports, we can also deal with special analysis reports according to clients’ specific requirements.
Example of cost Standard report: starting from 300,000 yen per country
Cities targeted by the research

Conducted in 2012

India: Delhi, Indonesia: Jakarta, Vietnam: Ho Chi Minh City, Thailand: Bangkok, China: Shanghai

Conducted in 2013

Bangladesh: Dacca, Cambodia: Phnom Penh, Myanmar: Yangon, Philippines: Metropolitan Manila

Conducted in 2014

India: Delhi, Indonesia: Jakarta, Vietnam: Ho Chi Minh City, Thailand: Bangkok, China: Shanghai

Conducted in 2015

India: Delhi, Indonesia: Jakarta, Vietnam: Ho Chi Minh City, Thailand: Bangkok

Non-commissioned Omnibus Survey in Vietnam

Outline Non-commissioned survey (2-3 cities, 100 samples for each city) conducted by INTAGE Vietnam LLC, one of our group companies in Vietnam.
An omnibus service where we add any question items requested by the client as a part of the questionnaire sheet that we address various themes.
You can use it for a wide range of applications such as concept evaluation and measurement of category penetration or brand image with economical price.
Example of Cost Starting from 400,000 yen per two-page A4 survey sheet
Sample Design Indonesian males and females aged over 18. Allocated by SEC, gender, and age group in accordance with the actual composition ratio.

Omnibus Survey in Indonesia

Outline We conducted this survey by recruiting questions from multiple clients and putting them together in one survey sheet. The respective parts of the processed data results are delivered to the corresponding clients.
The omnibus survey conducted by INTAGE Indonesia, a representative national survey of 1,000 samples in 5 cities, is carried out 3-4 times a year. Due to the large scale of the sample, it’s possible to conduct the survey quickly and effectively.
Cities targeted by the research Jakarta: 400s, Surabaya: 200s, Bandung: 150s, Medan: 150s, and Makassar: 100s
Sample Design Indonesian males and females aged over 18. Allocated by SEC, gender, and age group in accordance with the actual composition ratio.

Survey on Health Needs in Asia

Outline We conduct a survey of the middle-aged or older population in Asia using a method of fixed point observations asking about their health needs including their experience of 90 symptoms of ill-health, how they dealt with them and if they are satisfied.
It’s possible to use the data to choose which Asian market country you enter, analyze business opportunities in different countries and areas, make market estimates and potential assessments symptom by symptom, and get a visual analysis of prospective symptoms, and so on.
Countries targeted by the research Starting from 400,000 yen per two-page A4 survey sheet
Countries targeted by the research China (tier-one and tier-two cities), Korea, Taiwan, Indonesia, Malaysia, Thailand, Vietnam, India, Japan, and Russia

Survey report on an overview of the Chinese OTC market

Outline We conduct a survey of the middle-aged population in six major cities in China, asking about their purchase behavior in relation to OTC pharmaceutical products, brand image, and so on. We try to get hold of some basic market information in major cities in China in consideration of entering the Chinese OTC market.
Cities targeted by the research Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, and Chengdu

Study on the OTC pharmaceutical products launching process and barriers in various Asian countries

Outline We let our professional staff in Japan and overseas accumulate latest information concerning the OTC pharmaceutical products launching process and barriers in major Asian countries.
Countries targeted by the research China, India, Indonesia, Malaysia, Vietnam, Thailand, etc.

BRICs Health Care Business Study

Outline We analyze some important points concerning how to increase the rate of business success when we enter a BRICs health care market from comprehensive viewpoints including market trends, consumers, competition, distribution, legal restrictions, and risk.
Countries targeted by the research BRICs (Brazil, Russia, India, and China)

We propose the sort of marketing research that can deal with your company's challenges.

Please feel free to contact us. The relevant team member will get in touch with you.

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