A service where we are trusted with our members’ data to carry out analyses according to specific tasks.
Our professional distribution analysts will conduct an analysis to see what types of customers are supporting sales, what types of customers are effective for measures to increase the frequency of visiting store, and if there is any store group or floor category which has potential for improvement.
What is the key category which brings customers in? (food)
During the daytime, there is a significant difference in such category as XXX and XXX. As for the evening and night-time, there is a difference in the purchase amounts for categories such as XXX.
Segment 01: Volume layer structure
The “light layer” which uses the store less than once a week accounts for 30% of the turnover.
Although their frequency is less than that of trusted customers, the average sale per customer per visit is almost at the same level as trusted customers.
Characteristics of INTAGE’s ID-POS Analysis
Understand the nature of customers
Deepen your understanding using Genometrics® to identify attributes other than gender and age group.
It’s possible to compare markets
By making a comparison between markets, it’s possible to find a customer segment you have not yet acquired and/or those categories which have room for growth.
How to use the ID-POS Analysis
For reference to choose the store concept/format.
By grouping stores together, it becomes easier to evaluate each store.
In addition, you can also use it as a reference to consider the direction for refurbishments.
To decide whether it’s the sort of store that should be refurbished into a high-value added model or the sort of store that should not!
For considering selection of goods/sales promotion measures.
It’s possible to discover different tastes which is difficult to see when you just have gender and age group info.
It’s possible to confirm for which product groups you should increase the number of SKUs.
For reference to create a sales floor which your customers would like or would make them want to come again!
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Services recommended for those viewing this page
By using Genometrics, you can understand the customers’ sense of values which are difficult to see if you are only based on gender and age. This helps visualize various profiles that cannot be obtained from ID-POS data alone, including finer attributes and latent purchase potential.
By identifying the concept of the values of the customer from shopping data at retail stores and selecting suitable products, we help you carry out One-to-One Marketing.
This web portal for retailers provides visualizations of the big data held by retailers, such as POS/ID-POS data, as well as information that is helpful with daily sales floor design and POP advertising from the consumer’s perspective.
This tool collects and analyzes vast amounts of retail POS/ID-POS data. It supports the marketing PDCA cycle of retail stores by conducting sales-performance-audits, arranging merchandise for the sales floors, planning sales promotion campaign measures, and measuring post-implementation effectiveness.
Trade Area Survey
By combining various databases including geographical information, we allow you to shed light on the local characteristics of the trade area as well as the characteristics of consumers so that you can work out your sales strategies.
Product Information Database
One of the largest-scale product information databases in the industry encompassing a wealth of attribute information enables you to carry out market/sales analysis from a variety of different angles.