Data Analysis Service
INTAGE’s experienced data scientists help you with “Knowing (understanding the market/consumers),” “Developing (development of strategies/tactics)” “Delivering (implementation of measures),” and “Measuring (measurement of effectiveness/consideration of improvements for the next steps)” centered on the marketing area.
Characteristics of the Data Analysis Service
Industry knowledge and support track record, “unique” data, and statistical analysis skills
We help you with marketing-related decision making through statistical analysis, taking full advantage of the data our company holds.
Groups of solutions according to the decisions you have to make in the course of your marketing activities
We provide solutions to help you with the decisions you have to make in the course of your marketing activities such as market forecasting, market/consumer segmentation, product characteristics/price optimization, and optimization of the advertising budget.
Examples of using the Data Analysis Service
Optimize allocation of investment in marketing measures
APRiCOT®A marketing mix model helps you discover the best way to allocate your investment to maximize sales by visualizing the contribution each marketing measure makes to sales.
Optimize the new product development concept
i-Conjoint supports your concept development by evaluating its importance and optimizing the product’s elements (attributes and level)
Market forecast based on data which is highly likely to reflect the market
Our market forecast solution achieves highly accurate forecasts and is capable of explaining the mechanism it uses by building a statistical model reflecting data which reflects the market as well as reflecting the knowledge of the analyst in charge.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Services recommended for those viewing this page
With INTAGE’s data science technology, we build an appropriate model for the product/market to estimate the demand.
INTAGE Cohort Analysis Solution
Capturing the demand structure of the market from the chronological changes of user segments supporting that market enables us to provide long-term future forecasts.
INTAGE New Product Demand Forecast Solution
By forecasting the demand for a new product based on an accurate model which incorporates the sales performance & marketing plan of existing products, we support your efforts to improve the product and make it acceptable for the market.
INTAGE Price Analysis Solution
By identifying the actual status of over-the-counter sales prices, price elasticity, and the effectiveness of discount sales on the basis of retail store sales data, we help you to evaluate your pricing policies.
Price Revision Simulation
By conducting a simulation to see the effect of changes to normal prices and discounted prices, we allow you to work out a price promotion plan which ensures sales and maintains profit.
By conducting a simulation to see the effect of a change in the ratio between discounted price sales and normal sales price, we allow you to work out a price promotion plan which ensures sales.
DINOSAUR®(New Product Evaluation Model)
By forecasting the future demand at an early stage based on sales data from immediately after the release etc., we assist you by making contributions to the review of the production plan.
i-SSP Media Location Analysis
Through listening, viewing and purchase logs, and simulation of awareness data, we assist you with an appropriate advertisement placement plan (TV & online) which helps expand your reach and enhance you purchase intensions/purchases.