i-SSP®(INTAGE Single Source Panel)
Supporting optimal ad planning and effectiveness measurement
One of the largest-scale multi-media single source panels in Japan which captures the relationship between “media exposure” and “consumer behavior (purchase/consciousness)” in a multi-media environment.
Can be used for measuring campaign effectiveness and reviewing your media plan, etc. by verifying the relationship between multi-media exposure or exposure to advertisements and a change of psychology/attitude for the same individual.
We help you to realize comprehensive management of communication policy measures
Characteristics of the i-SSP (INTAGE Single Source Panel)
Collect data from the same survey respondents
We collect: (1) logs of exposure to media such as PC, mobile device, and TV, (2) answers to questionnaires concerning attributes/consciousness and actual situations, and (3) history logs of consumer goods purchases from the same survey respondents.
Using these, it’s possible to identify the causal relationship between “exposure to information” and “consumer psychology/behavior.”
Collect the information as log data
We continually collect log data (automatically) on exposure to PC, mobile devices, and TV.
Compared to collecting data through questionnaires, it’s possible to collect the information more accurately and in more detail.
It’s possible to conduct a chronological analysis
Since we obtain the data from the same individual on an ongoing basis, it’s possible to carry out a chronological analysis.
A wealth of attributes
We have a wealth of attributes such as demographic and psychographic attributes.
Outline of the survey
|Timing||Ongoing collection||Ongoing collection||Ongoing collection||Once a year||Input at the time of purchase|
|Sample number||Approx. 22,000s||Approx. 13,000s||Approx. 8,000s||i-SSP monitor
Survey of all
|Area||Nationwide||Nationwide||Kanto (except Yamanashi)/
|Data obtained||URL visited
Online search words used
Exposure to online ads
Online search words used
Exposure to online ads
App use situation
|Advertisement exposure situation
Program exposure situation
Radio stations tuned in
|With respect to consumer goods,
what kind of product/how many/at what price
How to use the i-SSP (INTAGE Single Source Panel)
Carry out target profiling from their media exposure characteristics in daily life using our wealth of attributes, and logs of their exposure to and their use of television, PCs, and smartphones.
Example: Case of company A dealing with daily commodities
Compared the time of day when category purchasers came into contact with the media and TV programs for which they had a high degree of exposure with target demographic attributes. Used it for review of their media buying budget and time slots.
Profiling of the media
Based on our wealth of psychographic and demographic attributes, it’s possible to carry out media by media profiling of the attributes of persons who have been exposed to specific media such as websites and TV programs. By selecting media that is highly effective in reaching the target, it is possible to realize optimal media planning.
Example: Case of company B dealing with daily commodities
Analyzed the attributes of visitors to websites where they were scheduled to place their ads in relation to different lifestage and demographic attributes. Used it to select the best medium, in relation to the placement of online ads, that was highly effective in reaching their target.
Measurement of Reach
The i-SSP, the industry’s first TV & Internet single source data, allows you to look at the exposure situation to online ads and TV ads (multi-media reach) using the same sample base and using the same indexes. You can check the reach and frequency for each exposure pattern not to mention the differences between online ads and TV ads.
Example: Case of company C dealing with foods
Tracked the reach of TV ads and online ads in the same chronological order. Used this data to determine their media allocation by measuring the effective reach of the respective media and selecting appropriate targets in order to secure an increase of reach in proportion to the increase of online ads.
Measurement of effectiveness
Since we collect the purchase data and media exposure data from the same individuals as the single source data, it’s possible to measure effectiveness based on exposure to online ads and/or TV ads, and actual purchase data. It’s also possible to measure effectiveness by conducting interviews about recognition of the product and purchase plan before and after the campaign to discover how people’s attitudes have changed.
Example: Case of company D dealing with foods
Based on the purchase rate for different media contact patterns, it was confirmed that the number of trials increased for the group that had more frequent exposure to online ads. They checked the attributes of the people in that group and used the results to review their trial targets going forward.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
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