SCI®(Nationwide Consumer Panel Survey)
The data represents day-to-day shopping information collected on an ongoing basis from 52,500 male and female consumers aged 15-79 all over Japan. As it captures the profile of these consumers in detail, it can be used for consumer-driven brand marketing and in-store promotions.
Using purchase history, a wealth of profile data, and optional research items, you can carry out segmentation, target setting, consider a variety of different approach methods, and also carry out assessments after each implementation.
||Category awareness and brand evaluation information which can be provided on the basis of 37 types of demographic attribute data such as gender, age, and occupation, 11 themes of awareness data including outlook on life, nutritional awareness, health consciousness, shopping consciousness, and information sensitivity as well as add-on research|
||Date and time of shopping|
||Name of the chain store where shopping was done|
|What was bought? How many? How much did they pay?
||Information on purchase volume and purchase amount for each SKU of as many as 300 items of consumer goods
Product attribute data from a variety of perspectives uniquely collected by INTAGE
The characteristics of SCI (nationwide consumer panel survey)
High data accuracy
Provide stable data from 52,500 people based on strict quality control.
Enables you to carry out a market/store analysis from a variety of perspectives
Enables you to carry out a market analysis or detailed store attribute-based analysis from a variety of perspectives by linking a uniquely established commodity master and store master with the shopping data.
Enables you to carry out single source analysis
Enables you to carry out an analysis by linking shopping data with awareness and behavior as well as single source analysis using i-SSP® (media exposure panel data)
Enables you to carry out an analysis by linking it with a retail store panel
Enables you to get your arms around/assess market trends in a multi-faceted manner from both a retail (SRI+®) and purchase (SCI) point of view.
Survey outline of SCI (nationwide consumer panel survey)
By letting the survey monitor scan the barcode of the purchased product using a mobile device and input information of purchasing channel, purchased amount and number of units on the online survey screen, you can see who bought what, when, where, how many and at what price.
|Subjects||Nationwide 52,500 people aged 15-79, male and female|
|Area||Nationwide (except Okinawa for people in their 70s)|
|Number of subjects||Plan: 52,500 (from May 2017)
Plan: 50,000 (from Jan. 2012)
Plan: 26,810 (from Apr. to Dec. 2011)
Plan: 20,110 (from Apr. 2010 to Mar. 2011)
|Data collection method||Online survey (barcode scanning method)
From August 2013, in addition to the conventional PC-based method, we started a smartphone-based survey which supported multiple devices.
Food, beverage, daily miscellaneous goods, cosmetics, pharmaceutical products, cigarettes
|Survey items||Barcode, date of purchase, total amount on receipt, purchasing channel
Purchased amount and number of units (of the commodity which had its barcode scanned)
Additional survey items (for example, beverage temperature range, which would be different depending on the product/purchasing channel/timing, etc.)
|Report data||Average scale of purchase and purchase rate per 100 persons, scale of purchase per purchaser, market share, etc.|
|Reporting cycle||Monthly, weekly (initial report)|
|Form of provision||Provision tool "iCanvas®," Excel spreadsheet, analysis report, etc.|
How to utilize SCI (nationwide consumer panel survey)
Understand the characteristics of the purchasers who purchase your products for the purpose of formulating a target strategy
Enables you to understand the profile of the consumer from a variety of perspectives.
Understand the factors behind a drop in sales of your company’s products to develop future measures
Understand the structure of shopping behavior so that you can put appropriate measures in place to deal with specific factors.
Categorize consumers by purchase behavior, etc. to identify potential segments.
You can determine target values on the basis of the segment’s market scale and your company’s position within that.
By checking for structural changes in the customer, detect any signs of alarm earlier
By following the structure caused by a behavioral change of the same survey monitor, you can identify the alert.
Optional service: vois
By understanding the awareness of the survey monitor using three methods, shed light on the "profile of the consumer" which lays behind their purchasing behavior.
Enables you to deepen your understanding of consumers on the basis of a variety of profile information such as "awareness of health/beauty care" and "values concerning consumption" using the database INTAGE has accumulated by updating awareness/value attributes once a year as a voluntary plan.
Enables you to ask three additional questions "while their memory is still fresh" at the time the target product is recorded/input; for example, what triggered/why the person bought the "new product" or "campaign product," in-store behavior at the time of purchase, whether the purchased was planned or not, brand image, etc.
Carry out a unique questionnaire survey of "real" users by extracting qualified subjects on the basis of their purchase history; and ask about the "category," "brand’s needs," "selection criteria for the product" in order to analyze "consumer structure" and "background of/reason for the purchase." It’s also possible to ask about "awareness/value" or "behavioral characteristics/reality" as a "consumer" and "shopper" and then analyze it by linking with day-to-day shopping behavior.
Provided tool, iCanvas
"Anyone can start utilizing marketing data straight away"
iCanvas is the tool we provide which allows you to use the panel data comprehensively (retail store sales data/consumer purchase data). You can analyze the data easily by combining pre-supplied visual templates in accordance with a variety of perspectives/angles without worrying about knowledge of the data, complicated settings or awkward operations.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Services recommended for those viewing this page
iCanvas® Category Trend
Through panel data analysis, you can check which market segment is performing well or identify the competitive situation among manufacturers/brands.
iCanvas® User Profile
Through consumer panel data analysis, we understand the category user segment on the basis of attributes and shopping behavior characteristics.
iCanvas® Switch & Cross
By shedding light on how users change between brands and what the actual situation is of brand switching through panel data analysis, we allow you to identify any challenges related to rivalries
iCanvas® Brand Trend & Understanding the Structure
By clarifying the brand’s sales performance, user acquisition performance, and underlying structural factors, we allow you to identify the challenges concerning your company.
iCanvas® Weekly Monitoring
By clarifying the recent performance of the brand on the basis of panel data analysis, we assist you in identifying the challenges related to sales & structure as well as those related to the channel and the area at an early stage.
iCanvas® New Product Monitoring
We evaluate the performance of a new product by comparing the sales performance and/or records of the new product’s trial acquisition with panel data from past new products.
SCI® Annual Report
This report enables you to catch up with such changes in the consumer market from a bird’s eye view as changes in the market as a whole and trends in the categories that are performing well.
SCI® Bundling Cluster
Based on data from the actual situations of consumers’ shopping around behavior, we can identify the market segment from the consumer’s point of view.
SCI® Target Segment
We create customer segments from a variety of different angles such as, not only gender and age, but also category needs, lifestyle, and shopping behavior in order to evaluate them as targets.
SCI® User Profiling
We depict the "face" of a particular consumer such as a heavy user in a given category based on a wealth of purchase behavior logs, awareness and attribute data.
SLI® (Nationwide Female Consumer Panel Survey)
We are collecting purchase data for beauty and health related personal goods for women. Boasting the largest-scale female individual sample panel, this assures stable data and even enables you to analyze low appearance ratio items.
SRI+® (Nationwide Retail Store Panel Survey)
Retail store sales data collected from approximately 6,000 stores nationwide including supermarkets, convenience stores, home centers/discount stores, drug stores, and specialty stores. SRI+ captures actual sales conditions in stores, so you can use it for brand marketing and/or in-store promotions.
i-SSP®(INTAGE Single Source Panel)
One of the largest-scale multimedia single source panels in Japan which captures the relationship between "media exposure" and "consumer behavior (purchase & awareness)" in a multimedia environment. You can use it as basic information for communication and marketing as well as for measuring the effectiveness of the measure, etc.