A service where you can extract a specific person(s) from our consumer panel who meets your conditions on the basis of their purchase history to conduct a questionnaire survey.
This enables you to search for the “reason” and the “values & purchase characteristics” that lie behind the “fact” of the purchase.
|Outline of the service||By analyzing the “characteristics” of the category users and the brand users from a variety of different angles, it allows you to understand the market and evaluate the brand.|
|Merits of the method||Since this method connects user characteristics with purchase characteristics, you can use it for taking actions towards consumers.|
|Timing of implementation||When you conduct a periodic review of the “market” or “brand”|
Characteristics of morevois
Makes it possible to understand and evaluate the users from a variety of different angles.
Since it uses consumer panel data which records “who” bought it, and “when,” and “where” in detail down to the SKU, it’s possible to understand and evaluate the users from a wide range of angles based on information of things and quantities which they “certainly bought.”
By confirming user profiles by extracting those persons who “switched to the competitor’s product” or “purchased the product for the first time after the renewal” on the basis of an “unconscious change of purchasing attitude of the consumer,” it is also possible to carry out an in-depth evaluation of any attitude change.
It’s possible to extract and analyze the user(s) whenever you want to take a look, and from whatever angle you want to take a look
As the respondents’ purchase data is continually accumulated after the survey, by keeping the survey results in stock, it’s possible to extract and analyze the users whenever you want to take a look, and from whatever angle you want to take a look.
Please talk to us if you ever detect a worrying sign as you monitor the data, for example, “your competitor’s new product is performing well”.*.
* There will be a separate data processing cost
How to use morevois
For structuring the market from the consumer’s point of view, developing a strategic base, and so on
By developing your company’s strategic segment based on the needs in each category, the current use and purchase behavior, etc., we provide a comprehensive service from setting and understanding targets to the evaluation of purchase records .
For understanding the shopper, evaluating the chain store’s position, etc.
By categorizing the shoppers based on their values and life stage etc., we help you understand the shoppers and supply chain through the shoppers.
Flow of the survey
We extract those who meet the conditions based on our consumer panel data and send out the questionnaires.
Consumer panel data
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Services recommended for those viewing this page
iCanvas Category Trend
Through panel data analysis, you can check which market segment is performing well or identify the competitive situation among manufacturers/brands.
iCanvas User Profile
Through consumer panel data analysis, we understand the category user segment on the basis of attributes and shopping behavior characteristics.
iCanvas Switch & Cross
By shedding light on how users change between brands and what the actual situation is of brand switching through panel data analysis, we allow you to identify any challenges related to rivalries
iCanvas Brand Trend & Understanding the Structure
By clarifying the brand’s sales performance, user acquisition performance, and underlying structural factors, we allow you to identify the challenges concerning your company.
iCanvas Weekly Monitoring
By clarifying the recent performance of the brand on the basis of panel data analysis, we assist you in identifying the challenges related to sales & structure as well as those related to the channel and the area at an early stage.
iCanvas New Product Monitoring
We evaluate the performance of a new product by comparing the sales performance and/or records of the new product’s trial acquisition with panel data from past new products.
SCI Annual Report
This report enables you to catch up with such changes in the consumer market from a bird’s eye view as changes in the market as a whole and trends in the categories that are performing well.
SCI Bundling Cluster
Based on data from the actual situations of consumers’ shopping around behavior, we can identify the market segment from the consumer’s point of view.
SCI Target Segment
We create customer segments from a variety of different angles such as, not only gender and age, but also category needs, lifestyle, and shopping behavior in order to evaluate them as targets.
SCI User Profiling
We depict the "face" of a particular consumer such as a heavy user in a given category based on a wealth of purchase behavior logs, awareness and attribute data.
SLI® (Nationwide Female Consumer Panel Survey)
We are collecting purchase data for beauty and health related personal goods for women. Boasting the largest-scale female individual sample panel, this assures stable data and even enables you to analyze low appearance ratio items.
SRI®(Nationwide Retail Store Panel Survey)
Retail store sales data collected from approximately 4,000 stores nationwide. As this data captures the actual sales situation over the counter, it can be used for brand marketing and in-store promotions.
i-SSP®(INTAGE Single Source Panel)
One of the largest-scale multimedia single source panels in Japan which captures the relationship between "media exposure" and "consumer behavior (purchase & awareness)" in a multimedia environment. You can use it as basic information for communication and marketing as well as for measuring the effectiveness of the measure, etc.