SCI Payment provides payment method information for each purchase in addition to the daily shopping information collected by SCI*.
It supports the planning of marketing measures and verification of the effects of the measures based on data, such as identifying consumer trends in the payment method market.
*SCI is the data representing day-to-day shopping information collected on an ongoing basis from 52,500 male and female consumers aged 15-79 all over Japan.
Information provided by SCI + SCI Payment
||Category awareness and brand evaluation information which can be provided on the basis of 37 types of demographic attribute data such as gender, age, and occupation, 11 themes of awareness data including outlook on life, nutritional awareness, health consciousness, shopping consciousness, and information sensitivity as well as add-on research|
||Date and time of shopping|
||Name of the chain store where shopping was done|
|What was bought? How many? How much did they pay?
||Information on purchase volume and purchase amount for each SKU of as many as 300 items of consumer goods
Product attribute data from a variety of perspectives uniquely collected by INTAGE
|Which payment method?
||Payment method is specified such as cash, credit card and others. For electronic money and bar code payments, the name of service used is specified (Suica, WAON, nanaco, PayPay, d Payment, etc.).|
Characteristics of SCI Payment
Data on consumers’ payment methods for each purchase
Based on data on payment methods for each purchase collected from a part of SCI participants, you can find which payment methods are used by whom, when, where, and for what. For payment service providers, the data will be resources for developing a strategy to identify their competitors as well as areas and stores where they should develop their franchisees.
Since the data can be tracked in chronological order, you can verify the effects before and after the implementation of measures.
Enables you to link with a wealth of data that captures consumers’ personalities
As consumers' needs and tastes diversify, data specific to a specific industry or category of business is not enough to approach insights such as “Why did they take that action?” or “Why did they make that decision?”
In addition to data on various industries and categories of business, INTAGE has developed data that provides an overview of “livelihood” such as consumer behavior, information contact behavior, and lifestyle awareness and values.
By combining SCI Payment and various types of data, you can capture values and lifestyle of each payment and settlement service users, and the media that campaign participants accessed. Thus, you can get closer to the “Why?” behind consumers' payment behavior.
Utilization of SCI Payment
SCI Payment standard report
The trends of your company, market, and competitors can be identified in a report format.
You can track the weekly usage and share of each payment method such as credit card, electronic money, and bar code. Since the trends can be analyzed according to the user attributes and type of business, you can grasp consumer trends in the payment market in detail.
Further understanding of the target’s insights through special analysis and follow-up survey
This service can provide a report according to the analysis axis requested. In addition, vois (online research on survey participants) enables customized survey to address marketing issues and test hypotheses. Please feel free to contact us.
We collect payment method data on a weekly basis targeting 4,000 people when they input their shopping data.
(Target groups are changed per week to take into account the burden of respondents)
Respondents: A total of 8 groups (A to H) randomly selected from SCI participants
Number of respondents: 4,000 per group
Survey period: 1 week per group
Demographic composition: Based on population
*Respondents of each group are fixed unless participant withdrawal occurs.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Services recommended for those viewing this page
iCanvas® Category Trend
Through panel data analysis, you can check which market segment is performing well or identify the competitive situation among manufacturers/brands.
iCanvas® User Profile
Through consumer panel data analysis, we understand the category user segment on the basis of attributes and shopping behavior characteristics.
iCanvas® Switch & Cross
By shedding light on how users change between brands and what the actual situation is of brand switching through panel data analysis, we allow you to identify any challenges related to rivalries
iCanvas® Brand Trend & Understanding the Structure
By clarifying the brand’s sales performance, user acquisition performance, and underlying structural factors, we allow you to identify the challenges concerning your company.
iCanvas® Weekly Monitoring
By clarifying the recent performance of the brand on the basis of panel data analysis, we assist you in identifying the challenges related to sales & structure as well as those related to the channel and the area at an early stage.
iCanvas® New Product Monitoring
We evaluate the performance of a new product by comparing the sales performance and/or records of the new product’s trial acquisition with panel data from past new products.
SCI® Annual Report
This report enables you to catch up with such changes in the consumer market from a bird’s eye view as changes in the market as a whole and trends in the categories that are performing well.
SCI® Bundling Cluster
Based on data from the actual situations of consumers’ shopping around behavior, we can identify the market segment from the consumer’s point of view.
SCI® Target Segment
We create customer segments from a variety of different angles such as, not only gender and age, but also category needs, lifestyle, and shopping behavior in order to evaluate them as targets.
SCI® User Profiling
We depict the "face" of a particular consumer such as a heavy user in a given category based on a wealth of purchase behavior logs, awareness and attribute data.
SLI® (Nationwide Female Consumer Panel Survey)
We are collecting purchase data for beauty and health related personal goods for women. Boasting the largest-scale female individual sample panel, this assures stable data and even enables you to analyze low appearance ratio items.
SRI+® (Nationwide Retail Store Panel Survey)
Retail store sales data collected from approximately 6,000 stores nationwide including supermarkets, convenience stores, home centers/discount stores, drug stores, and specialty stores. SRI+ captures actual sales conditions in stores, so you can use it for brand marketing and/or in-store promotions.
i-SSP®(INTAGE Single Source Panel)
One of the largest-scale multimedia single source panels in Japan which captures the relationship between "media exposure" and "consumer behavior (purchase & awareness)" in a multimedia environment. You can use it as basic information for communication and marketing as well as for measuring the effectiveness of the measure, etc.