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SPI (Nationwide In-Store Promotion Survey)

Causal data of sales, capturing the true state of in-store sales promotions

Data on the status of in-store promotions collected by our investigators at the end of every week at the same stores as those targeted by the SRI (Nationwide Retail Store Panel Survey) (370 stores nationwide). Can be used to understand the implementation status of in-store promotions and to measure their effectiveness.

Point 1

It’s possible to check the sales trend at the time an in-store promotion is launched together with the implementation ratio of promotion measures.

Point 2

It’s possible to evaluate the effectiveness of the sales promotion measures, i.e. how effective they were in pushing up the sales volume.

When
The week the in-store promotion was implemented
Where
Area/business category/location/trade area information of the store where the in-store promotion was implemented
What is done and how
Implementation of SKU by piling up (in-store displays) as many as 300 items of consumer goods and display face information (face information is for limited categories only)
Product attribute data from a variety of perspectives which INTAGE collected ourselves

Characteristics of the SPI (Nationwide In-Store Promotion Survey)

Integration with the SRI (Nationwide Retail Store Panel Survey)

We integrate the data from the survey stores with the data from the SRI (Nationwide Retail Store Panel Survey) and provide it by way of a data processing tool or report.

Chronological comparison

It’s possible to compare with a competitor’s products or with a previous year item by item in terms of the rate of piling-up the display, whether any flyers are posted, sales by in-store sales staff, or a video promotion.

It is possible to customize the survey details

It’s possible to customize the content of the surveys such as adding sales promotion tools (POP, videos, postcards) or a golden zone.

Outline of the SPI (Nationwide In-Store Promotion Survey)

Since our investigators input the sales promotion information by scanning the piled-up display items in the store at the end of each week using a special barcode scanner, it’s possible to find out what was sold, when, where, and how.

Subject business category Supermarket, drug store, home center/discount store
Area Nationwide (except Okinawa)
Number of stores surveyed Supermarkets: 200 stores (with an alcohol license: 160), drug stores: 120 stores, home centers/discount stores: 50 stores
Subject category Food, beverage, daily goods, cosmetics * For further inquiries about the subject categories and items, please contact us.
Survey items Whether or not the display items are piled up, flyers are posted, sales are promoted by in-store sales staff or a video promotion, in addition to the number of faces (limited category only) and number of locations for deep (limited category only)
Data reported

Regular survey

  • Piled-up display item
  • Flyer-posted item
  • Item of sales by in-store sales staff (including video promotion)

Supplementary survey → Optional order in-advance is required

  • Whether there is a standard display
  • Number of faces/number of locations for deep
  • Other optional items
Manner of delivery Delivery tool “iCanvas,” Excel spreadsheet, analysis report, etc.
Reporting cycle Monthly and weekly

Supplementary survey: It’s possible to conduct a more detailed survey of the actual in-store situation

What the survey can tell you The in-store situation including whether there are sales promotion tools (POP, videos, postcards), number of faces, number of display spots, location of displays, number of display steps, golden zones, and whether there are fixtures and fittings
Subject of the survey Standard display shelf, piled-up display, refrigerated shelving, etc.
Business category Supermarkets (200 stores), drug stores (120 stores), home centers/discount stores (50 stores)
Area 370 stores nationwide except Okinawa (non-weight)
Survey method To be established individually according to the specific purpose of the survey, for example, at the end of the week (either Friday, Saturday or Sunday), items scanned by the investigator, etc.

How to use the SPI (Nationwide In-Store Promotion Survey)

Evaluation of the launch situation for a new product/remodeled product

It’s possible to check the sales trend at launching together with the implementation ratio of the promotion measures.

Piling-up display rate (%)

Sales amount (SRI data)

Comparison of the sales promotion implementation situation with competitors or with previous years

It’s possible to evaluate the sales promotion implementation situation in comparison with a previous year or with a competitor.

Sales promotion implementation component ratio (store × period base)

To verify the effectiveness of various sales promotion measures

It’s possible to evaluate the effectiveness of the sales promotion measures, i.e. how effective they were in pushing up the sales volume.

Comparing the effectiveness of sales promotion measures for the most frequent price range

We propose the sort of marketing research that can deal with your company's challenges.

Please feel free to contact us. The relevant team member will get in touch with you.

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