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Weather Market Forecast

Weather Market Forecast is a quick demand forecast distribution service that offers forecasts of market scale (value) by category. This is achieved by analyzing INTAGE’s SRI+® (Nationwide Retail Store Panel Survey) category-specific data and the long-term temperature forecast data shared by the Japan Weather Association.

What you will receive from Weather Market Forecast

The service distributes weekly sales forecasts for the entire country and/or by area for the specified product category in PDF (trend graph) and Excel (tables) formats.

Image of Weather Market Forecast

Features of the Weather Market Forecast

(1) Providing available information readily and inexpensively

This service has approximately 260 categories of demand forecast models built based on POS data we own. Therefore, you can start receiving information in about a week of applying. The initial costs for analysis are minimized by refined specifications, and with that we can offer this service at an affordable price.

(2) Quantitative market scale forecast based on large-volume samples

Based on INTAGE’s SRI®, which has the largest sample size in Japan (based on our survey), we analyzed the relationship between meteorological phenomena and market scale data by category over the last decade since April 2010 and developed a forecast formula. Using a large-volume sample accumulated over a long period of time, we can quantitatively forecast market changes in each category with high accuracy.

(3) Forecasting market scale up to 15 weeks (approx. 3 months) ahead

The service offers weekly demand forecasts by category up to 15 weeks (approx. 3 months) ahead. The forecasts are not only useful for sales and marketing activities, they can also contribute in a wide array of other business activities, including future production plans, inventory adjustment, and delivery planning.

Accuracy of Weather Market Forecast shown by example

Weather Market Forecast produces forecasts with an accuracy approximately 3 times more precise than forecasts made based on previous year’s figures.

Accuracy of market scale sales forecast model for sports drinks

Target categories

Approximately 260 categories, including ice cream, sports drinks, and combination cold remedies

Service offerings and price

Latest trend graph (PDF) and table (Excel) of national total and by area*

Area Price
Price per area ¥80,000 per month (tax excluded)
Set price (National total + 11 areas*1) ¥200,000 per month (tax excluded)

* This service is available starting from one area. However, national total data is not available on its own.

* Trend graph and table will be distributed by e-mail every Friday.

* The above prices are prices set based on service specifications.

*1 11 areas: Hokkaido, Tohoku, Kanto, Keihin, Shinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, Kyushu (excluding Okinawa)

* “Weather Market Forecast” is a service jointly sold by INTAGE and Japan Weather Association.

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