Let us introduce our variety of research methods from online research to the most recent non-verbal research for the purpose of understanding the consumer from a 360-degree angle.
Online Research (Online Survey)
As you can collect a large amount of questionnaire data in a short time, this is suitable for the speedy resolution of problems. With our support framework consisting of quality survey respondents and professional staff, we support the formulation of business plans and marketing strategies.
Koko-Research(Smartphone research based on location information logs)
This service uses GPS information from smartphones to deliver questionnaires to people at a designated place and time. It supports the effective placement of outdoor advertisements, as well as making plans for events and sightseeing locations, and planning measures to attract more visitors.
This method of interviewing using PC web cameras enables quick interviews with residents in distant areas. By also using smartphones, it enables the pseudo experience of visiting someone’s home.
Focus Group Interview (FGI) | In-Depth Interview
A qualitative research method where we have round-table discussions or one-to-one interviews depending on the purpose of the research. We also offer a variety of modern facilities for you to listen to the voices of real consumers or observe them live.
Eye Tracking Survey
Visual information is directly linked with purchasing decisions and consumer’s thinking. By quantitatively measuring the eyesight movements and understanding them using an easy-to-see output, we make it possible for you to brush up your marketing measures.
Advertisement creativity assessment using facial analysis: Facial Compass
By checking the emotional response of viewers/listeners when they are exposed to the advertisement, i.e. what they have received and how, by way of facial expression analysis and checking how that affects their attitude afterwards by way of questionnaire, we allow you to evaluate the advertisement from multiple angles.
This survey method measures cerebral blood flow to fully understand both the conscious truth (language) and the subconscious truth (cerebral blood flow response) enabling a comprehensive analysis based on feelings and emotions that have been difficult to verbalize in conventional surveys.
In this survey method we mail survey sheets to survey subjects to answer and send them back at their own convenience. A massive number of survey respondents are employed, approximately 210,000 consumers nationwide with high response rates of over 80%, making this method suitable for gathering opinions on a wide range of attributes including those of the older generation.
This survey method sends mystery researchers into stores to evaluate the stores and the services through customer experience. INTAGE’s mystery shopping is conducted by professional researchers trained to severely evaluate from the customer’s perspective. This survey can be conducted anywhere across the country.
In-store Observational Survey
This survey method helps you understand the actual situation of in-store displays through in-store observations made by researchers. INTAGE employs Japan’s largest network of store researchers for its in-store display surveys and comes to fully understand the reality of the specified chain stores and stores, providing easy-to-understand reports.
INTAGE Shoppers’ View In-Store Interviews
This service interviews shoppers with questionnaires on their purchases and their impressions of the sales floor immediately after shopping. The opinions gathered from the shoppers on their purchase availability and “why?” they made the purchases while their memory is still fresh help you to come up with proposals for “easy-to-buy” products and sales floor layouts.
CLT (Central Location Test)
By coordinating the venue and the subject appropriately according to the specific theme, we allow you to collect the opinions of those consumers which are useful for your decision-making. CLT is suitable when you want to evaluate the product by letting consumers actually look at or try it, when you want to conduct a highly confidential survey, etc.