Research Method

Let us introduce our variety of research methods from online research to the most recent non-verbal research for the purpose of understanding the consumer from a 360-degree angle.

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Online Research (Online Survey)

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“Real-time video evaluation”

Quantitative research
Qualitative research

Quantitative research

Online Research (Online Survey)

[Supports Online Research]
As you can collect a large amount of questionnaire data in a short time, this is suitable for the speedy resolution of problems. With our support framework consisting of quality survey respondents and professional staff, we support the formulation of business plans and marketing strategies.

Quantitative research

“Real-time video evaluation”

[Supports Online Research]
This service is the system using the interactive technology "TIG", which enables viewers to evaluate the smartphone video that they are viewing for a web survey, just by tapping the video.
By quickly grasping the impressive scenes and objects during the video viewing by viewers, which is hardly evaluated by questionnaires alone, you can use the survey results to improve the quality of video creatives.

Quantitative research

Koko-Research(Smartphone research based on location information logs)

[Supports Online Research]
This service uses GPS information from smartphones to deliver questionnaires to people at a designated place and time. It supports the effective placement of outdoor advertisements, as well as making plans for events and sightseeing locations, and planning measures to attract more visitors.

Quantitative research

CLT (Central Location Test)

By coordinating the venue and the subject appropriately according to the specific theme, we allow you to collect the opinions of those consumers which are useful for your decision-making. CLT is suitable when you want to evaluate the product by letting consumers actually look at or try it, when you want to conduct a highly confidential survey, etc.

Quantitative research

Mystery Shopping

This survey method sends mystery researchers into stores to evaluate the stores and the services through customer experience. INTAGE’s mystery shopping is conducted by professional researchers trained to severely evaluate from the customer’s perspective. This survey can be conducted anywhere across the country.

Quantitative research

Home Use Test(HUT)

This service has survey respondents use the products and feedback their product evaluations, etc. via an online survey.

Quantitative research

Postal Survey

In this survey method we mail survey sheets to survey subjects to answer and send them back at their own convenience. A massive number of survey respondents are employed, approximately 210,000 consumers nationwide with high response rates of over 80%, making this method suitable for gathering opinions on a wide range of attributes including those of the older generation.

Quantitative research

INTAGE Shoppers’ View In-Store Interviews

This service interviews shoppers with questionnaires on their purchases and their impressions of the sales floor immediately after shopping. The opinions gathered from the shoppers on their purchase availability and “why?” they made the purchases while their memory is still fresh help you to come up with proposals for “easy-to-buy” products and sales floor layouts.

Quantitative research

In-store Observational Survey

This survey method helps you understand the actual situation of in-store displays through in-store observations made by researchers. INTAGE employs Japan’s largest network of store researchers for its in-store display surveys and comes to fully understand the reality of the specified chain stores and stores, providing easy-to-understand reports.

Qualitative research

Remote Interview

[Supports Online Research]
This method of interviewing using PC web cameras enables quick interviews with residents in distant areas. By also using smartphones, it enables the pseudo experience of visiting someone’s home.

Qualitative research

Focus Group Interview (FGI) | In-Depth Interview

[Supports Online Research]
A qualitative research method where we have round-table discussions or one-to-one interviews depending on the purpose of the research. We also offer a variety of modern facilities for you to listen to the voices of real consumers or observe them live.