Remote Interview
Interviews via webcams and smartphones
The remote interview is a type of interview which uses a computer-based WEB camera.
As you don’t have to ask the subject to come to the venue, you can easily conduct an interview even with people who live in remote areas. In addition, by using a smartphone, you can do a virtual tour of the respondent’s home asking them to show you around their place.
It’s possible to easily obtain qualitative information which is useful for working out a hypothesis or backing up quantitative data.
Since you will become familiar with “real information” from consumers, you can take advantage of it for measures.
Characteristics of the remote interview
- Respondent will be interviewed at home in a relaxed manner. You can expect to hear their true feelings and opinions.
- As the interview uses a camera on a smartphone or PC, you can see changes in the expressions of the respondents, compared to an interview held at a venue.
- As respondents can move to the scene where they actually use the target product, such as the kitchen, bathroom to answer to the questions, you can drill down into details.
- During the interview, you can ask them to demonstrate how to use and consume the target category.
- You can interview people living in rural areas or overseas* without burden of time and costs.
*It is necessary to confirm the system and communication environment beforehand. - You can also conduct interviews at multiple locations on the same day.
- Those who have difficulty coming to the venue, such as mothers with young children, can be respondents.
- As it is not necessary to go to the venue, you will not have to spend time and money on transportation. You can observe the interview from a remote location.
- There are no restrictions on the number of observers according to the capacity of the venue. By having people from various departments and positions observe the interview, you can extract insights from diverse perspectives and make decisions quickly.
Service Specifications
The standard interview uses a computer-based WEB camera; however, as an option, we also offer a smartphone-based interview.
Length of interview | One hour or so for each subject |
---|---|
Number of interviewees | Around 1-10 * Only caters for in-depth interviews |
Monitor used | Cue Monitor® |
Implementation timeframe | To be conducted two weeks or so after the order |
Smartphone-Based Remote Interview (Optional)
Interview with a person who lives in a country area
By switching the device on the respondent-side to a smartphone, it’s possible to conduct the interview while moving around different places such as the bathroom, kitchen, and outdoor area.
Flow of service provision
Standard Schedule
Step1
Planning
Step2
SCR/Recruit (WEB)
Step3
Confirmation of the Client
Step4
Formal request (telephone)
Step5
Pre-interview preparation [sending out equipment & checking the connection]
Step6
Actual implementation of the remote interview
Step7
Delivery of the interview video clip
Step8
Delivery of the report
The time between “STEP-2 SCR/Recruit (WEB)” and “STEP-5 Actual implementation of the remote interview”: Approximately two weeks
*The schedule period will be longer than a normal qualitative survey as it is necessary to confirm the connection with the respondents and the observers.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.