Online Research
(Online Survey)

INTAGE’s online research (online survey) is a high-quality service delivered in a speedy manner at a low price. Our researchers, who are well versed in your industry, assist you to make an informed decision from the point of view of the marketing challenge in question.

Characteristics of online research | Service lineup | Products to be delivered | Fees & price

INTAGE's Global Online Research

Characteristics of Online Research

• 1. From planning to aggregation/analysis of the survey, you can trust us with peace of mind
• 2. Thanks to one of the largest-scale monitors in the industry, you will be able to get to even those rare targets
• 3. With highly reliable data, we assist you in making an informed decision
• 4. Low cost (96,000 yen onwards) and speedy

1. From planning to aggregation/analysis of the survey, you can trust us with peace of mind

Researchers well versed in the respective industry assist you to deal with the challenge

Experienced researchers support every process from research & planning to preparation of the survey sheet and aggregation/analysis of the data. As we deal with more than 65 industries, you can trust our researchers, who are well versed in the respective industry, with peace of mind.

Take a look at the solutions main-customer industry by main-customer industry

We propose the most appropriate survey in accordance with the customer’s requirements

We have prepared 15 kinds of packages to cater for a variety of surveys required in a marketing process; for example, in relation to products or services of your company, “I would like to evaluate the acceptability of the concept”, “I would like to set the appropriate price range”, or “I would like to confirm the penetration status of the TV commercial and the assessment of the brand image”. With standardized question items and outputs on the basis of a wealth of surveys we have performed, these are the most appropriate if you want to carry out an online survey in an easy and speedy manner. In addition, all packages can be customized in accordance with the requirements of the customer.

Take a closer look at the Online Research Packages along the flow of a marketing process

With INTAGE’s online research, you can do the following:

For example, Product Package Evaluation makes it possible, thanks to our unique method i-Mesh, to carry out visualization of improvement points in relation to the design at a low cost and in a short time, which has been difficult to do with conventional online surveys. On the basis of responses from the consumers, you can improve your package design so that it will have a better chance of being chosen, and you will have a higher success rate for the product.
In addition to the above, we have prepared a number of online survey methods unique to INTAGE which enable you to make a more precise and speedy marketing decision, such as Virtual Shelf Test which reproduces a virtual mock shelf of the shop floor on the website and verifies shopping behaviors in front of the shelf.

Take a closer look at the package evaluation i-Mesh
Take a closer look at the Virtual Shelf Test – evaluation in front of the shelf on the shop floor

Understand the market and the customer by also utilizing a wealth of data we stock, for example data related to consumer behavior, media exposure, and so on

In terms of a method to deal with the challenge, there might be a more appropriate way than an online survey. As INTAGE has a variety of data in stock ranging from daily shopping data continually collected from approximately 50,000 consumers nationwide (SCI^®) to those related to consumption, media exposure, and further, consumer awareness and sense of values, we propose the most appropriate plan in accordance with the challenges and the situation of the customer. By analyzing the data in stock in conjunction with online research, we can understand the market and consumers and clarify a more detailed target image.

Take a closer look at the Consumer 360°VW – understanding the consumer from multiple perspectives on the basis of a wide range of data

Online research for verification of effectiveness of digital measures

As we have built a large-scale Cookie-collection-approved monitor (Ad Trace Panel^®) consisting of approximately one million people, by carrying out online research of persons exposed to the digital media and those who were not, asking them about recognition, favor, and purchase intentions and making comparisons, it is possible to verify the effectiveness of the promotion activities. You can also verify the effectiveness of a small-scale promotion.

Take a closer look at the Ad Trace Panel

2. Thanks to one of the largest-scale monitors in the industry, you will be able to get to even those rare targets

Boasting over 10,000,000 online survey monitors, one of the largest in the industry, it is possible to conduct a survey in areas where it is difficult to get hold of samples. In addition, as we possess detailed registered attributes other than such basic attributes as gender and age, we can also utilize them to focus on a particular group of targets for the purpose of conducting the survey in an effective manner.

One of the largest-scale online survey monitors in the industry – Mighty Monitor

Together with NTT Docomo, Inc and MarketingApplications, INC., we have established an online survey monitor field of over 10,000,000 people. It is possible to conduct a questionnaire survey of a group of people who conform to such finely defined conditions as a particular occupation or life stage, hobby, and residential area.

Take a closer look at the online survey monitor Mighty Monitor

Effective approach to the target using detailed registered attributes (sub-panels)

By utilizing 14 themes of detailed registered attributes (sub-panels), including, on top of such matter-of-course attributes as gender, age, residential area, and family composition, recent life events (marriage, moving, etc), items that have been purchased, and vehicles owned, it is possible to conduct a survey focusing on a group of people selected from the large-scale monitors in an effective manner. Please note that you can use sub-panels within the framework of the basic fee.

Take a closer look at sub-panels

3. With highly reliable data, we assist you in making an informed decision

For you to make the right marketing decision, the collection of highly reliable research data is essential. INTAGE has realized highly precise data collection thanks to our three quality-control measures, “Quality control of survey monitors” i.e. removal of inappropriate respondents etc, “Quality control of the survey being implemented,” i.e. survey items and screen design, etc. which have significant impact on a survey result, and “Quality control by system,” i.e. the prevention of illegal access, etc. We will help customers to tackle and overcome all kinds of marketing related problems.

Take a closer look at online survey quality management

i-tile, a patented survey screen which enables high-quality data collection

For the purpose of dealing with an increasing number of smartphone-based survey respondents, we have developed a unique survey screen called i-tile, which can handle any access regardless of whether it is from a PC or a smartphone. By reducing the load on the respondent at the time of survey to a large degree, we reduce inappropriate answers and collect high-quality data.

Take a closer look at survey screen i-tile

4. Low cost (96,000 yen onwards) and speedy

It is possible to conduct a survey on online survey monitors starting from 96,000 yen; you can conduct the survey without any extra cost. We will deliver the survey data within as little as 48 hours after the start of the survey.

Online survey at a low cost, starting from 96,000 yen

With respect to INTAGE’s survey on online survey monitors, the standard fees are set in accordance with the number of questions and sample size. You can use this service from preparation of survey screen to actual survey and delivery of data at a standard price of 96,000 yen onwards.

(Units: Yen/tax not included)

• * There is no upper limit for the number of questions or the number of samples.
• * The standard fees mentioned above do not include costs of planning of survey, preparation of survey sheet, or aggregation & analysis, etc.
• * If you require us to do the planning survey, preparation of survey sheet, or aggregation & analysis, etc., we will provide a separate quote.

Take a closer look at fees & prices

Service line-up

INTAGE’s survey on online survey monitors

This is a service for conducting an online survey on INTAGE’s survey monitor Mighty Monitor. Experienced researchers of INTAGE, the No. 1 company in the marketing research industry, assist customers with planning of the survey, provide support, and help them to overcome their challenges.

Flow & schedule of the research

* This is a standard schedule for a survey of 15 questions (this survey only)

* The schedule varies depending on the survey design

Example of fee & price 1: Concept evaluation survey

Background & purpose

We are considering renewal of “health food ‘A’” of which sales are declining.
We would like to confirm whether the new concept can impress our targets, i.e. health food users in their 60s

Example of fee & price 2: New product penetration survey

Background & purpose

In relation to our new brand of cosmetics for females in their 30s-40s, as it has been a half year since its release, we would like to know the penetration status of our brand and that of our competitors’ among the category users.
In addition, we would like to understand the profile of the category users, the reason for purchase/non-purchase, priorities, information source that led them to purchase, etc. so that we can use such information for future promotions.

Take a closer look at fees & prices

Survey on the customers & members of the client company

This is a service for conducting an online survey targeting a list of customers of the client company or visitors who visit their website/stores. Thanks to those survey screens that are capable of handling access from both PCs and smartphones, the answering load of the client is reduced, while the data required for the analysis of the current situation and planning of measures are being collected.

Flow of research and schedule

* The schedule varies depending on the survey design

Example of fee & price 1: Customer satisfaction survey (CS survey)

Background & purpose

As the number of cancellations by the customer is on the rise, we would like to put some measures in place to stop them.
For that, we would like to know about our customers’ satisfaction with our company’s products and services.
In addition, we would like to work out what we should improve to increase the rate of customer satisfaction.

Example of fee & price 2: User survey of your own website

Background & purpose

We are considering upgrading our website to increase the number of visitors and eventually to achieve CV.
For that, we would like, on the one hand, to confirm the profiles of visitors to the site and what caused them to visit again, and on the other hand, to evaluate the contents.

Take a closer look at fees & prices

Products to be delivered

* Raw data and a cross-tabulation table can be outputted by the aggregation & analysis tool Lyche-Epoch^®

* Some of the data including personal information are not included in the raw data as they are outside the scope of provision

Our original aggregation & analysis tool Lyche-Epoch (free of charge)

We provide the aggregation & analysis tool Lyche-Epoch, a proprietary tool developed by INTAGE, at no cost.
You can carry out aggregation & analysis of questionnaire data by going through simple operations thanks to the intuitive and easy-to-use user interface. As it not only has such analysis functions as correspondence analysis, BSA analysis, and PSM analysis, but also has an output function to output the results of aggregation & analysis into Excel charts and Power Point presentations, it will provide powerful support to the customer in streamlining their analysis & report preparation work.

Take a closer look at Lyche-Epoch

It is also possible to link the data with the BI tool you are using (paid service)

It is possible to link the research data with various BI tools you use so that you can carry out analysis of the research data under the same dashboard environment as that for other internal and external data. By doing this, you can make the decision-making process of your company quicker and expect some benefits coming from a reduction in person-hours in relation to data aggregation.

Take a closer look at INTAGE connect^®

Fees & price

INTAGE’s survey on online survey monitors

(Units: Yen/tax not included)

• * There is no upper limit for the number of questions or the number of samples.
• * The standard fees mentioned above do not include costs of planning of survey, preparation of survey sheet, or aggregation & analysis, etc.
• * If you require us to do the planning survey, preparation of survey sheet, or aggregation & analysis, etc., we will provide a separate quote.

Survey on the customers & members of the client company

(Units: Yen/tax not included)

• * There is no upper limit for the number of questions.
• * We will give you a separate quote in case you want to conduct a survey that takes more than one month, customize the screen design, require sending out of Email to the subjects, or require issuing of Login ID/Password, etc.

Take a closer look at fees & prices

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