In-store assessment by special investigators
A survey method where a mystery shopper visits the store and evaluates the store, its service, and so on based on their experience as a customer. Suitable when you need the evaluation of store and service by a unified evaluation framework from the customer’s point of view.
INTAGES’s mystery shopping lets our experienced, professional mystery shoppers carry out a strict evaluation from the customer’s point of view. This research can be done anywhere in Japan.
By knowing the evaluation of the store and the service from the customer’s point of view, you can improve the level of service in the store.
By carrying out at regular intervals, you can maintain and improve both basic and high-level customer service.
Characteristics of mystery shopping
Handled by experienced professional shoppers
One of our 700 shoppers who all possess professional skills will visit the store as a mystery shopper. You can conduct this survey at any store nationwide.
We propose appropriate evaluation items from the appropriate point of view
We propose appropriate evaluation items and rating scale. By systematically evaluating the implementation status of measures and the service level at each store, you can identify areas for improvement.
Consulting service to improve customer satisfaction
We can also provide a consulting service to improve service levels through comprehensive analysis with regular research as well as customer satisfaction surveys.
When to use mystery shopping
- We would like to know if our staff is highly regarded by our customers.
- I would like to know how the service level set out by headquarters is being achieved.
- I would like to get to the real grievances of our customers which cannot be picked up through customer satisfaction surveys alone, and so on.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
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In-store Observational Survey
This survey method helps you understand the actual situation of in-store displays through in-store observations made by researchers. INTAGE employs Japan’s largest network of store researchers for its in-store display surveys and comes to fully understand the reality of the specified chain stores and stores, providing easy-to-understand reports.
INTAGE Shoppers’ View In-Store Interviews
This service interviews shoppers with questionnaires on their purchases and their impressions of the sales floor immediately after shopping. The opinions gathered from the shoppers on their purchase availability and “why?” they made the purchases while their memory is still fresh help you to come up with proposals for “easy-to-buy” products and sales floor layouts.