Marketing Effectiveness Measurement
Challenges to be dealt with in "Marketing Effectiveness Measurement"
We would like to identify any issues concerning our new product at an early stage so that we can improve our measures
We would like to measure the effectiveness of the advertisement so that we can have more effective media planning
We would like to measure the effectiveness of the in-store promotion so that we can have more effective sales promotion planning
After release of the product and the implementation of market measures, it is important for you to engage in the "Check" and "Action" part of the PDCA cycle in that you should measure the performance and effect of the measures at an early stage to identify any problems and consider improvements.
INTAGE supports this cycle from checking the effect to identifying the challenges for which we need to take action using our panel data which is continually capturing the real situation of "in-store sales", "implementation of measures", "purchase records" and "media exposure", a variety of research methods, and our data science technology which enables us to visualize the effectiveness of measures based on the data.
Characteristics of INTAGE’s "Marketing Effectiveness Measurement"
1A variety of Panel Data Enabling Us to Identify Challenges at an Early Stage
INTAGE keeps a variety of panel databases ranging from the sales data of approximately 4,000 retail stores nationwide (SRI) to the status of in-store promotion implementations or SPI (Nationwide In-store Promotion Survey), purchase logs of consumers (SCI), and media exposure logs (i-SSP).
By following this data, it’s possible for us to identify, at an early stage, any performance-related challenges such as sales and the acquisition of targets as well as challenges related to the implementation of measures such as advertisement penetration and the effectiveness of in-store promotions.
2Data Science Technology Which Visualizes the Effect of Measures and Contributes to ROI Improvement
By modeling the relationship between sales and measures based on data science technology, and knowledge of the market using sales data held by INTAGE and a variety of other data related to marketing measures such as in-store promotions and advertisement, we can visualize the effectiveness of various measures in order to consider a more effective way to allocate the measures.
3A variety of research methods according to the specific purpose
We offer a range of methods depending on the characteristics of the merchandise from a research method where we ask consumer panel survey respondents if they correctly remember the product without making a mistake to Smartphone based research to capture any change of sentiment every time the consumer is exposed to information at various contact points such as the Internet and traffic advertisements.
"Marketing Effectiveness Measurement"
is supported by a range of solutions
For Evaluation of Product/Service Strategy
Evaluation of a New Product
iCanvas® New Product Monitoring
We evaluate the performance of a new product by comparing the sales performance and/or records of the new product’s trial acquisition with panel data from past new products.
Evaluation of a New Product
NP+3 New Product Instant Evaluation
By conducting a survey on the reason a consumer bought the new product while they can still remember the reason without making any mistakes about the product, we identify what sort of marketing measures led to the trial acquisition.
New Product Demand Forecast
DINOSAUR®(New Product Evaluation Model)
By forecasting the future demand at an early stage based on sales data from immediately after the release etc., we assist you by making contributions to the review of the production plan.
For Evaluation of Advertisement & Media Planning
Advertisement Effectiveness Measurement
Marketing Mix Modeling / MMM
Using retail sales data, we have built a model of the relationship between sales and marketing measures that allows us to seek out marketing mixes that increase marketing ROI.
Advertisement Effectiveness Measurement
Multi Touch Attribution / MTA
By modeling the relationship between sales and measures on the basis of single source panel data which captures data from exposure to advertisement to purchase, we help you work out the best mix of measures that would improve your marketing ROI.
For Evaluation of Distribution Strategy
Measurement of Promotion Effectiveness
INTAGE In-Store Promotion Analysis Solution
Using retailers’ sales data and data on sales promotion methods such as mass displays, we look at the status of in-store sales promotion implementation and assess their effectiveness.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Services recommended for those viewing this page
Data Analysis Service
Through data analysis, centered on the marketing area, we support you in "Knowing (understanding the market/consumers)", "Developing (development of strategies/tactics)", "Delivering (implementation of the measures)", and "Measuring (effectiveness measurements and improvement considerations for the next steps)".
i-SSP®(INTAGE Single Source Panel)
One of the largest-scale multimedia single source panels in Japan which captures the relationship between "media exposure" and "consumer behavior (purchase & awareness)" in a multimedia environment. You can use it as basic information for communication and marketing as well as for measuring the effectiveness of the measure, etc.
SCI®(Nationwide Consumer Panel Survey)
Shopping data continually collected from more than 50,000 consumers all over Japan. By using purchase history data, a wealth of profile data, and other optional research, we can carry out processes from segmentation to target setting, consider the best method of approach, and perform an after-implementation assessment.
SPI (Nationwide In-Store Promotion Survey)
Data from in-store promotion situations collected by survey staff at the end of every week at the same stores as those targeted by SRI+® (Nationwide Retail Store Panel Survey). We recommend you to use this data to understand the implementation status of an in-store promotion and to measure its effectiveness.
Online Research (Online Survey)
[Supports Online Research]
As you can collect a large amount of questionnaire data in a short time, this is suitable for the speedy resolution of problems. With our support framework consisting of quality survey respondents and professional staff, we support the formulation of business plans and marketing strategies.