Brand Diagnosis / Customer Satisfaction Measurement
Challenges in "Brand Diagnosis & Customer Satisfaction Measurement"
We would like to check that our brand value has not been damaged as a result of short-term marketing measures
We would like to identify the challenges and the strengths of the brand to determine the best way to strengthen the brand
We would like to measure the level of customer satisfaction and any identify issues to be addressed to improve the level of satisfaction
As the market environment keeps changing year after year, in order to continually maintain/develop the brand, we need to have it checked from time to time to identify any challenges and deal with them.
In terms of nurturing over a long period of time, it is also necessary to clarify the asset (brand equity) that the brand has and to protect its core value or values that should be strengthened as well as the elements that enhance our connection with customers.
INTAGE supports efforts to build a strong brand by identifying the challenges for the brand from both a short-term and medium-to long-term perspective on the basis of panel data which enables us to continuously capture any changes in both the brand and the market environment, a large-scale customer satisfaction survey database, and a variety of research methods.
Characteristics of INTAGE’s "Brand Diagnosis/Customer Satisfaction Measurement"
1A variety of panel data which enables us to capture the challenges of the brand from a bird’s eye view
INTAGE has sales data of approximately 4,000 retail stores nationwide (SRI) and purchase logs of approximately 52,000 consumers all over Japan.
Based on this data, by identifying those challenges that can be identified in the sales structure, i.e. the current market environment, the position of the brand, over-the-counter prices, shipping and distribution, and the number of items being handled as well as those identified in the user structure such as movement of the target between your company and your competitors, we assist you with carrying out a diagnosis of the current situation and consideration of the next strategy.
2A variety of research methods to identify the key to strengthening the brand
By breaking down the brand asset using methods such as revealing the unique value of the brand in the words of the consumers as well as the method of revealing the user experience which led to the bond being created between the brand and its fan, we allow you to examine in which direction you should be heading to strengthen your brand.
3One of the Largest Customer Satisfaction Surveys in Japan
The JCSI (Japanese Customer Satisfaction Index) conducted by INTAGE every year is one of the largest customer satisfaction surveys in Japan (total number of subjects in this survey: 120,000) and was developed through industry-government-academia collaboration after repeating a number of demonstration research studies and measures regarding the level of customer satisfaction in the Japanese service industry (31 industries; 378 companies) using common indexes (measuring stick)
"Brand Diagnosis / Customer Satisfaction Measurement"
is supported by a range of solutions
For Brand Diagnosis
Brand Performance Evaluation
iCanvas Weekly Monitoring
By clarifying the recent performance of the brand on the basis of panel data analysis, we assist you in identifying the challenges related to sales & structure as well as those related to the channel and the area at an early stage.
Brand Performance Evaluation
Online Research Package | Market & Brand Review
We look at the current status of the brand from a bird’s eye view in terms of the level of penetration into the consumers’ awareness such as recognition of the brand and intention to purchase as well as any differences in its image compared with competing products.
iCanvas Brand Trend & Understanding the Structure
By clarifying the brand’s sales performance, user acquisition performance, and underlying structural factors, we allow you to identify the challenges concerning your company.
Online Research Package | Brand Power Diagnosis Research
By comparing four indexes to measure the brand power and six elements required to establish the brand position with those of your competitors, we allow you to identify the challenges for the brand.
Online Research Package | Discontinued Person Research
By conducting research on the needs of those who stopped buying the brand and the reasons why they stopped, we allow you to clarify the necessary elements when you make further appeals for them to buy it again.
For Measurement of Customer Satisfaction
For Consideration of Medium-to Long-Term Brand Development Policy
Identification of Brand Value
By carrying out research and design on the basis of brand theory, and clarifying brand equity objectively, we allow you to consider the sort of communication that will strengthen the brand.
Identification of Brand Value
Brand Associative Structure Analysis
By extracting the value and equity of the brand from the words of consumers, we allow you to consider which direction you should be heading in order to both strengthen the brand and strengthen your communication.
Understanding the Brand Fan
Brand Relationship Research
By quantitatively visualizing the bond between the brand and the consumer as well as those measures that were effective in nurturing the bond, we allow you to go on to work out measures to further strengthen this bond.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Services recommended for those viewing this page
SRI(Nationwide Retail Store Panel Survey)
Retail store sales data collected from approximately 4,000 stores nationwide. As this data captures the actual sales situation over the counter, it can be used for brand marketing and in-store promotions.
SCI(Nationwide Consumer Panel Survey)
Shopping data continually collected from more than 50,000 consumers all over Japan. By using purchase history data, a wealth of profile data, and other optional research, we can carry out processes from segmentation to target setting, consider the best method of approach, and perform an after-implementation assessment.
SLI (Nationwide Female Consumer Panel Survey)
We are collecting purchase data for beauty and health related personal goods for women. Boasting the largest-scale female individual sample panel, this assures stable data and even enables you to analyze low appearance ratio items.
As you can collect a large amount of questionnaire data in a short time, this is suitable for the speedy resolution of problems. With our support framework consisting of quality survey respondents and professional staff, we support the formulation of business plans and marketing strategies.
Focus Group Interview (FGI) | In-Depth Interview
A qualitative research method where we have round-table discussions or one-to-one interviews depending on the purpose of the research. We also offer a variety of modern facilities for you to listen to the voices of real consumers or observe them live.