Advertisements & Media Planning
Challenges to be dealt with in "Advertisement & Media Planning"
We would like to carry out our media planning based on the target’s customer journey
We would like to develop advertisement materials which move the feelings of the target
We would like to optimize our plan to publish the script for our advertisement/campaign in a way which is suitable for the target
Promotion Strategy required to make the target feel familiar with the product/service and enhance their willingness to buy.
To achieve better results, it is important to plan optimal advertisement/campaign placements after understanding the target’s actual exposure situation to various media and deliver advertisement materials capable of inducing empathy in the target.
By following the target’s behavior via INTAGE single source panel (i-SSP®) which captures the media exposure and purchase behavior of individuals as a log, INTAGE identifies advertisement & promotion opportunities based on the current digitalized environment. Besides that we support advertising and media planning using a variety of research methods.
Characteristics of INTAGE’s "Advertisement & Media Planning"
1By following the target, we support your strategy development comprehensively.
In relation to the target which has been carefully set/understood during the "Identification of Market Opportunities" process, by following those who meet the criteria in the survey, we support the development of an advertisement & media strategy which hits the target much more effectively.
2Single source panel which captures data from "exposure to information" to "consumer behavior"
By capturing a series of behaviors of the target from media exposure to purchases via INTAGE single source panel (i-SSP), which contains one of the largest-scale media exposure logs for TV, personal computer, and mobile devices, and purchase logs, as well as information concerning the sense of the values of survey respondents in Japan, we support your advertisement & campaign planning.
3A variety of Research Methods in accordance with your Purpose
We support your planning by taking full advantage of a variety of methods, such as using smartphone research to timely capture movements from advertisement evaluation to purchase immediately after contact with an advertisement.
"Advertisements & Media Planning"
is supported by a range of solutions
Understanding Media Exposure Behavior
Target Media Profiling (TMP) Report
Using viewing logs, you can understand what kind of content your target is watching and through which media, for effective media planning.
Understanding Information Traffic Lines
Media Planning Analysis via Single-Source Panel®
Media exposure log data is used to draw a picture of the customer journey leading up to purchase, allowing for the development of effective information flow.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Services recommended for those viewing this page
i-SSP®(INTAGE Single Source Panel)
One of the largest-scale multimedia single source panels in Japan which captures the relationship between "media exposure" and "consumer behavior (purchase & awareness)" in a multimedia environment. You can use it as basic information for communication and marketing as well as for measuring the effectiveness of the measure, etc.
Data Analysis Service
Through data analysis, centered on the marketing area, we support you in "Knowing (understanding the market/consumers)", "Developing (development of strategies/tactics)", "Delivering (implementation of the measures)", and "Measuring (effectiveness measurements and improvement considerations for the next steps)".