Media Planning Analysis via Single-Source Panel®
Media effectiveness measurement and optimization with single-source data
For Addressing the Following Issues
You want to measure the effectiveness of your ads.
To what extent did your campaign achieve the target reach, frequency, and conversion?
Utilization of i-SSP®（INTAGE Single Source Panel）data
Data on “media exposure” and “attitude change and purchases” are taken from the same respondent, allowing for highly accurate measurement of media effectiveness.
You want to identify the paths that lead to conversion.
What media touchpoints led to product usage?
Capturing user behavior through logs
Behavior log data provides a detailed and sequential record of the user’s media behavior up to conversion.
What the Output Looks Like
Charts showing the reach of each media channel, the overlapping reach of multiple media, and the resulting brand lift
Distinctive media exposure paths leading to conversion
The main focus is TV and web advertising. For other types of ads that are not captured with log data (magazine and newspaper ads, billboards, etc.), surveys can be used to obtain supplementary information.
* Please contact us for details.
Attitude changes such as purchase behavior/web browsing behavior, awareness, and purchase intention can be measured using the following:
- Scan log data for fast-moving consumer goods (FMCG) purchase behavior
- Web log data for web browsing behavior
- Survey findings
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
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i-SSP®(INTAGE Single Source Panel)
One of the largest-scale multimedia single source panels in Japan which captures the relationship between "media exposure" and "consumer behavior (purchase & awareness)" in a multimedia environment. You can use it as basic information for communication and marketing as well as for measuring the effectiveness of the measure, etc.