Target Media Profiling (TMP) Report
Overview
By giving you an understanding of what kind of content the target audience of your product or brand is viewing, the TMP Report is a valuable reference tool for media planning.
Distinctive features
Since the tabulation values are based on mechanical log data, an accurate picture of actual usage is provided.
Media content exposure is tracked on three devices – TV, PC, and smartphone.
Target consumers can be segmented not only by demographic but also by attributes such as “purchase behavior/perceptions” and “device viewing status”.
What the Output Looks Like
Device contact and behavior trends by time of day
Time spent per day on each device (TV, PC, smartphone)
TV viewing status by channel
Trends in TV viewing by channel, day of week, and time of day
TV program ranking
TV program viewing rate ranking
Viewing of major sites/apps by PC/smartphone
Ranking of websites/smartphone apps by viewer rate
We propose the sort of marketing research that can deal with your company's challenges.
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