Target Media Profiling (TMP) Report
By giving you an understanding of what kind of content the target audience of your product or brand is viewing, the TMP Report is a valuable reference tool for media planning.
Since the tabulation values are based on mechanical log data, an accurate picture of actual usage is provided.
Media content exposure is tracked on three devices – TV, PC, and smartphone.
Target consumers can be segmented not only by demographic but also by attributes such as “purchase behavior/perceptions” and “device viewing status”.
What the Output Looks Like
Time spent per day on each device (TV, PC, smartphone)
Trends in TV viewing by channel, day of week, and time of day
TV program viewing rate ranking
Ranking of websites/smartphone apps by viewer rate
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
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i-SSP®(INTAGE Single Source Panel)
One of the largest-scale multimedia single source panels in Japan which captures the relationship between "media exposure" and "consumer behavior (purchase & awareness)" in a multimedia environment. You can use it as basic information for communication and marketing as well as for measuring the effectiveness of the measure, etc.