Challenges to be dealt with in "Concept Formulation"
We would like to develop a concept which could gain the empathy of the target
We would like to create a new concept that has never existed
We would like to choose the concept that will lead us to success from a number of draft concepts
For the purpose of developing a concept which attracts the attention of the target, you need to have a deep understanding of the behavior and needs of the target in order to gain the required insight.
On the other hand, as it is difficult to pick up new development ideas in a commodity market, you need to understand the consumers’ point of view and skillfully identify any needs that have not yet been recognized.
INTAGE supports the development of your concept at various phases from identifying "fact-based target insight" which takes advantage of a wide range of consumer data and research methods to concept development via a workshop program and evaluating concept plans.
Characteristics of INTAGE’s "Concept Formulation"
1A variety of consumer research data leading to the identification of insight into the target.
By using a variety of research methods such as "PCA-i" which, on the basis of free association, uncovers the value structure of the consumer in addition to a wealth of consumer data such as SCI (nationwide consumer panel survey) which collects daily purchase behavior logs from approximately 52,000 survey respondents nationwide and "Min-repo" where approximately 80,000 consumer members post their consumer updates on a daily basis, we capture the behavior of the target as well as the needs for products/services in detail so that you can shed some light on the insight required.
2Workshop Program which Creates New Values
INTAGE offers a number of workshop programs for idea development based on the results of consumer research, for example, a workshop where you try to create/develop new ideas with the help of a range of experts and a workshop to assist co-creation by our business customers and consumers.
3Theory-Based "Success-Inducing Concept" Evaluation Method
INTAGE supports improvements in the quality of the concept through our idea screening method which gets answers from target intuitions and through a concept capability evaluation index based on marketing research theory.
is supported by a range of solutions
For Development of Ideas
Understanding the target’s behavior
Remote Behavior Observation
We identify the insight hidden behind the unconscious behavior of the target through online observation and interviews.
Understanding the target’s behavior
Mobile Log Analysis Service
We capture the consumers’ needs based on their interests/concerns by analyzing search words on the target’s mobile phone.
Understanding the target’s value structure
Based on the output which visualizes the value structure for the target, we try to search for needs that are free from assumptions and identify new ideas.
We try to create/develop new ideas in a workshop with a variety of professionals on the basis of a wealth of research data.
For Evaluation of Ideas/Concepts
Online Research Package | Idea Screening Research
From multiple draft concepts, we pick the one that meets all the requirements for success.
We ask the target segment to evaluate a large number of draft concepts to identify the one that is highly acceptable for the target.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
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A co-creation platform with 80,000 consumer members. Supports "creation" from the extraction of insights in daily-posted consumption/livelihood updates to the development of ideas and the development of communication which induces empathy.
SCI(Nationwide Consumer Panel Survey)
Shopping data continually collected from more than 50,000 consumers all over Japan. By using purchase history data, a wealth of profile data, and other optional research, we can carry out processes from segmentation to target setting, consider the best method of approach, and perform an after-implementation assessment.
i-SSP®(INTAGE Single Source Panel)
One of the largest-scale multimedia single source panels in Japan which captures the relationship between "media exposure" and "consumer behavior (purchase & awareness)" in a multimedia environment. You can use it as basic information for communication and marketing as well as for measuring the effectiveness of the measure, etc.
As you can collect a large amount of questionnaire data in a short time, this is suitable for the speedy resolution of problems. With our support framework consisting of quality survey respondents and professional staff, we support the formulation of business plans and marketing strategies.
Focus Group Interview (FGI) | In-Depth Interview
A qualitative research method where we have round-table discussions or one-to-one interviews depending on the purpose of the research. We also offer a variety of modern facilities for you to listen to the voices of real consumers or observe them live.