Concept Formulation

Challenges to be dealt with in "Concept Formulation"

Challenge 1

We would like to develop a concept which could gain the empathy of the target

Challenge 2

We would like to create a new concept that has never existed

Challenge 3

We would like to choose the concept that will lead us to success from a number of draft concepts

For the purpose of developing a concept which attracts the attention of the target, you need to have a deep understanding of the behavior and needs of the target in order to gain the required insight.

On the other hand, as it is difficult to pick up new development ideas in a commodity market, you need to understand the consumers’ point of view and skillfully identify any needs that have not yet been recognized.

INTAGE supports the development of your concept at various phases from identifying "fact-based target insight" which takes advantage of a wide range of consumer data and research methods to concept development via a workshop program and evaluating concept plans.

Characteristics of INTAGE’s "Concept Formulation"

1A variety of consumer research data leading to the identification of insight into the target.

We adopt a diverse range of research methods, including PAC-i, which extracts consumers’ value structure from free association, in addition to detailed consumer data such as SCI^® (nationwide consumer panel survey), which collects daily purchasing behavior logs from about 52,000 survey respondents across the country, in order to capture target behavior and product/service needs in detail for the discovery of insights.

2Workshop Program which Creates New Values

INTAGE offers a number of workshop programs for idea development based on the results of consumer research, for example, a workshop where you try to create/develop new ideas with the help of a range of experts and a workshop to assist co-creation by our business customers and consumers.

3Theory-Based "Success-Inducing Concept" Evaluation Method

INTAGE supports improvements in the quality of the concept through our idea screening method which gets answers from target intuitions and through a concept capability evaluation index based on marketing research theory.

Please feel free to contact us. The relevant team member will get in touch with you.

Inquiry for our services

"Concept Formulation"
is supported by a range of solutions

For Development of Ideas

Understanding the target’s behavior

Remote Behavior Observation

We identify the insight hidden behind the unconscious behavior of the target through online observation and interviews.

Understanding the target’s value structure

PAC-i

Based on the output which visualizes the value structure for the target, we try to search for needs that are free from assumptions and identify new ideas.

Ideation

De-sign Research

We try to create/develop new ideas in a workshop with a variety of professionals on the basis of a wealth of research data.

For Evaluation of Ideas/Concepts

Idea Screening

i-Screener^®

We ask the target segment to evaluate a large number of draft concepts to identify the one that is highly acceptable for the target.

We propose the sort of marketing research that can deal with your company's challenges.

Please feel free to contact us. The relevant team member will get in touch with you.

Inquiry for our services

Services recommended for those viewing this page

SCI^®(Nationwide Consumer Panel Survey)

Shopping data continually collected from more than 50,000 consumers all over Japan. By using purchase history data, a wealth of profile data, and other optional research, we can carry out processes from segmentation to target setting, consider the best method of approach, and perform an after-implementation assessment.

i-SSP^®(INTAGE Single Source Panel)

One of the largest-scale multimedia single source panels in Japan which captures the relationship between "media exposure" and "consumer behavior (purchase & awareness)" in a multimedia environment. You can use it as basic information for communication and marketing as well as for measuring the effectiveness of the measure, etc.

Online Research (Online Survey)

[Supports Online Research]
As you can collect a large amount of questionnaire data in a short time, this is suitable for the speedy resolution of problems. With our support framework consisting of quality survey respondents and professional staff, we support the formulation of business plans and marketing strategies.

Focus Group Interview (FGI) | In-Depth Interview

[Supports Online Research]
A qualitative research method where we have round-table discussions or one-to-one interviews depending on the purpose of the research. We also offer a variety of modern facilities for you to listen to the voices of real consumers or observe them live.