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Concept Formulation

Challenges to be dealt with in "Concept Formulation"

Challenge 1

We would like to develop a concept which could gain the empathy of the target

Challenge 2

We would like to create a new concept that has never existed

Challenge 3

We would like to choose the concept that will lead us to success from a number of draft concepts

For the purpose of developing a concept which attracts the attention of the target, you need to have a deep understanding of the behavior and needs of the target in order to gain the required insight.

On the other hand, as it is difficult to pick up new development ideas in a commodity market, you need to understand the consumers’ point of view and skillfully identify any needs that have not yet been recognized.

INTAGE supports the development of your concept at various phases from identifying "fact-based target insight" which takes advantage of a wide range of consumer data and research methods to concept development via a workshop program and evaluating concept plans.

Characteristics of INTAGE’s "Concept Formulation"

1A variety of consumer research data leading to the identification of insight into the target.

By using a variety of research methods such as "PAC-i" which, on the basis of free association, uncovers the value structure of the consumer in addition to a wealth of consumer data such as SCI® (nationwide consumer panel survey) which collects daily purchase behavior logs from approximately 52,000 survey respondents nationwide and "Min-repo" where approximately 80,000 consumer members post their consumer updates on a daily basis, we capture the behavior of the target as well as the needs for products/services in detail so that you can shed some light on the insight required.

2Workshop Program which Creates New Values

INTAGE offers a number of workshop programs for idea development based on the results of consumer research, for example, a workshop where you try to create/develop new ideas with the help of a range of experts and a workshop to assist co-creation by our business customers and consumers.

3Theory-Based "Success-Inducing Concept" Evaluation Method

INTAGE supports improvements in the quality of the concept through our idea screening method which gets answers from target intuitions and through a concept capability evaluation index based on marketing research theory.

"Concept Formulation"
is supported by a range of solutions

For Development of Ideas

For Evaluation of Ideas/Concepts

We propose the sort of marketing research that can deal with your company's challenges.

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